Corporate Publics and Rhetorical Strategies

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148 citations0/0 files storedManagement Communication Quarterly

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Public Relations and Crisis Communication Linguistics and Discourse Analysis Rhetoric and Communication Studies

Abstract

This article examines the role of rhetorical strategies in repairing damaged corporate relationships. Applying a multiple-publics concept and adapting Ware and Linkugel's rhetorical strategies of apologia to corporate discourse, this essay explores the use of an integrated model to corporate public relations. A case study of Union Carbide's justification of the Bhopal gas leak demonstrates the utility of such an approach. The essay concludes by examining the consequences of certain rhetorical strategies and the implications of this approach for management communication.

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References

1953Effective Public Relations 1984Journalism monographs 2023Managing Public Relations 1983The rhetoric of identification and the study of organizational communication 1973They spoke in defense of themselves: On the generic criticism of apologia 1983On the various and changing meanings of organizational membership: A field study of organizational identification 2012Private Management and Public Policy: The Principle of Public Responsibility

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2002The Discourse of the Middle Ground 2007Emergent Agents: The Forgotten Publics in Crisis Communication and Issues Management Research 2010Why a concern for apologia and crisis communication?1999Queen Elizabeth's image repair discourse: Insensitive royal or compassionate queen?2010Crisis Communication, Complexity, and the Cartoon Affair: A Case Study 2004The Relative Effectiveness of Inoculation, Bolstering, and Combined Approaches in Crisis Communication 2001

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