Ambiguous Argument as Advocacy in Organizational Crisis Communication

Timothy L. Sellnow · Robert R. Ulmer

90 citations0/0 files storedArgumentation and Advocacy

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Public Relations and Crisis Communication Linguistics and Discourse Analysis Rhetoric and Communication Studies

Abstract

Previous research indicates that organizations in crisis situations must address multiple audiences with distinct needs. The public communication offered by Jack in the Box restaurants in response to a severe food poisoning outbreak is analyzed as a case study. The analysis indicates that ambiguity may provide organizations with a means for satisfying the divergent needs of their multiple audiences—even in cases where these distinct needs appear to be contradictory.

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1988ENACTED SENSEMAKING IN CRISIS SITUATIONS [1]1984Ambiguity as strategy in organizational communication 2014Crisis management: Planning for the inevitable 1973They spoke in defense of themselves: On the generic criticism of apologia 1994AT&T: “Apologies are not enough”1991Corporate Publics and Rhetorical Strategies 1991Equivocal Communication

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