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Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes

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References

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1994SERVPERF versus SERVQUAL: Reconciling Performance-Based and Perceptions-Minus-Expectations Measurement of Service Quality

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3,139 cited

2001Reciprocation of perceived organizational support.3,103 cited

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2017How Gratitude Influences Customer Word-Of-Mouth Intentions and Involvement: The Mediating Role of Affective Commitment49 cited
2012Psychological ownership: a social marketing advertising message appeal?46 cited
2016Gratitude in service encounters: implications for building loyalty46 cited
2017Gratitude in buyer-seller relationships: a dyadic investigation41 cited
2017Gratitude mediates consumer responses to marketing communications36 cited
2021Ad creativity in a negative context: How a thanking message frame enhances purchase intention in times of crisis28 cited
2017Understanding the Role of Gratitude in Building Quality Relationships28 cited
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2020The role of identification and gratitude in motivating organization-serving intentions and behaviors23 cited
2023Smart customer experience, customer gratitude, P-WOM and continuance intentions to adopt smart banking services: the moderating role of technology readiness21 cited
2021Too Exciting to Care? When Expressing Gratitude Is a Detriment to the Brand13 cited
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