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The role of customer gratitude in making relationship marketing investments successful · Study

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ArticleThe role of customer gratitude in making relationship marketing investments successful

Syed Muhammad Fazal‐e‐Hasan2014

OA

Articlegreen2014

The role of customer gratitude in making relationship marketing investments successful

Syed Muhammad Fazal‐e‐Hasan · Ian N Lings · Larry Neale · Gary Mortimer

80 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Consumer Retail Behavior Studies

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1960The Norm of Reciprocity: A Preliminary Statement 1997An Examination of the Nature of Trust in Buyer-Seller Relationships 1994Determinants of Long-Term Orientation in Buyer-Seller Relationships 1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 1991Why we buy what we buy: A theory of consumption values 1997Customer value: The next source for competitive advantage 2002The grateful disposition: A conceptual and empirical topography.

Cited by

2017Delight and the grateful customer: beyond joy and surprise 2017Examining the antecedents and consequences of gratitude 2020Relationships among employee acting, customer-perceived service quality, emotional well-being and value co-creation 2017How Gratitude Influences Customer Word-Of-Mouth Intentions and Involvement: The Mediating Role of Affective Commitment 2018Relationship quality as an antecedent of customer relationship proneness: A cross-cultural study between Spain and Mexico

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Details

Year2014

Typearticle

Published2014-07-15

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations80

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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doi10.1016/j.jretconser.2014.06.007

openalex_workW1506118014

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2017Critical success factors of temporary retail activations: A multi-actor perspective

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2023A social exchange perspective on boosting customer loyalty through culturally competent servers