Determinants of knowledge sharing using Web 2.0 technologies

Sotirios Paroutis · Alya Al Saleh

395 citations0/0 files storedJournal of Knowledge Management

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Knowledge Management and Sharing Information Architecture and Usability E-Learning and Knowledge Management

Abstract

Purpose The purpose of this paper is to investigate the key determinants of knowledge sharing and collaboration using Web 2.0 technologies by exploring the reasons for and barriers to employees' active participation in its various platforms within a large multinational firm. Design/methodology/approach This study is based on a case study design. In total, 11 in‐depth interviews were conducted. In addition, secondary data was collected. The data was analysed using a grounded approach. Findings The authors reveal four key determinants of knowledge sharing using Web 2.0 technologies: history, outcome expectations, perceived organizational or management support and trust. Research limitations/implications The limitations are related to the small sample size and the assumptions on which the study was based. First, Web 2.0 technologies were perceived as a single set of technologies whose adoption and use is determined by the same range of factors. Secondly, the study assumes that knowledge sharing using Web 2.0 is an effective means to collaborate. Practical implications Managerial recommendations derived from this study include: playing an active role in supporting Web 2.0 technologies as a strategic knowledge management initiative, clearly communicating its benefits, providing the necessary training and finally, rewarding participation. Originality/value Online collaboration tools have become the knowledge management tool of choice for an increasing number of organisations. However, very little is known about factors leading to their success or failure. This study narrows this gap by offering unique empirical evidence from TechCo (pseudonym), one of the largest companies deploying such technologies.

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References

1992Basics of Qualitative Research: Grounded Theory Procedures and Techniques.1992Basics of Qualitative Research 2017Exchange and Power in Social Life 1998Working knowledge: how organizations manage what they know 20124 What Is Web 2.0? Design Patterns and Business Models for the Next Generation of Software 1980Toward a positive theory of consumer choice 2005Behavioral Intention Formation in Knowledge Sharing: Examining the Roles of Extrinsic Motivators, Social-Psychological Forces, and Organizational Climate1 2005Why Should I Share? Examining Social Capital and Knowledge Contribution in Electronic Networks of Practice1

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2016What factors influence knowledge sharing in organizations? A social dilemma perspective of social media communication 2013Knowledge management and measurement: a critical review 2013Customer knowledge management via social media: the case of Starbucks 2020Trust, knowledge sharing, and innovative work behavior: empirical evidence from Poland 2012Knowledge sharing motivational factors of using an intra-organizational social media platform

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