Human resource management practices affecting unit managers in franchise networks

Abstract

Abstract Franchising is an important context in studying entrepreneurship and a growing area of business activity worldwide. To date, various studies have considered the strategic implications of decisions to retain firm ownership of particular units or to franchise them. Little attention, however, has focused on the differences between employee or franchisee managers of those units. We address this gap in the literature by offering a perspective on human resource management (HRM) and franchising that considers those differences, thus providing a bridge between the HRM and franchising fields of inquiry. © 2010 Wiley Periodicals, Inc.

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