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From Subsistence Marketplaces Up, from General Macromarketing Theories Down

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References

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2010Exchanges in Marketing Systems: The Case of Subsistence Consumer–Merchants in Chennai, India206 cited

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2009Global village vs. small town: Understanding networks at the Base of the Pyramid190 cited

Cited by

2017Markets and marketing research on poverty and its alleviation29 cited
2017Overcoming Institutional Voids in Subsistence Marketplaces27 cited
2015Integrating Producers at the Base of the Pyramid with Global Markets: A Market Learning Approach26 cited
2023Wellbeing implications of BoP marketing: a service ecosystem approach18 cited
2018Integrating Bottom-of-the-Pyramid Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea Nut Butter Producers16 cited
2021Learning from the resourceness blind spot for service innovation at the base of the pyramid15 cited
2018A Historical Review of Local Intermediaries in Impoverished Contexts13 cited
2017Moving Toward New Horizons for Marketing Education13 cited
2016Step-Change: Micro-Entrepreneurs’ Entry into the Middle-Class Market12 cited
2019Market Development for African Endogenous Products11 cited
2025Invisible rules: how institutional voids in base-of-the-pyramid markets influence adoption and diffusion of transformative service innovations9 cited
2018Re-imagining marketing as societing9 cited
2016BOP research meets macromarketing: content analysis of BOP-related research in the Journal of Macromarketing7 cited
2024Consumer Well‐Being at the Base of the Pyramid and Subsistence Marketplaces: A Review and Research Agenda5 cited
2019Through the pyramid: implications of interconnectedness in Africa4 cited
2017Integrating BoP Producers with High-Income Markets: Designing Institutional Arrangements for West African Shea nut Butter Producers3 cited