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Primacy effect or recency effect? A long‐term memory test of Super Bowl commercials
1 references·16 citing·55 second hop
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this work references cited by second hop

References

  • 1997Consumer Memory for Television Advertising: A Field Study of Duration, Serial Position, and Competition Effects187 cited

Cited by

  • 2018The effect of cellphones on attention and learning: The influences of time, distraction, and nomophobia274 cited
  • 2017Evaluation of emotional responses to television advertising through neuromarketing75 cited
  • 2018Size does matter: Effects of in-game advertising stimuli on brand recall and brand recognition52 cited
  • 2016Are Super Bowl ads a super waste of money? Examining the intermediary roles of customer-based brand equity and customer equity effects44 cited
  • 2021Measuring the Role of Uniqueness and Consistency to Develop Effective Advertising33 cited
  • 2023Dealing with intrusive ads: a study of which functionalities help consumers feel agency28 cited
  • 2022Are Podcast Advertisements Effective? An Emerging Economy Perspective28 cited
  • 2016How important is the strategic order of product attribute presentation in the non-life insurance market?25 cited
  • 2013Second-by-Second Analysis of Advertising Exposure in TV Pods18 cited
  • 2020Do you remember me? Women sexual objectification in advertising among young consumers16 cited
  • 2016Spot Length and Unaided Recall in Television14 cited
  • 2022Removing order effects from human-classified datasets: A machine learning method to improve decision making systems12 cited

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  • 2019The role of musical priming in brand recall11 cited
  • 2016Formatos de publicidad no convencional en televisión versus spots: un análisis basado en el recuerdo9 cited
  • 2025Managers’ Cognitive Biases in Decision Making: Revisiting an Effective Method8 cited
  • 2025Consumers' Responses to Placed Brands in 360° Video: The Impacts of Perceived Control and Presence, Moderated by Immersion8 cited