Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Death of a metaphor: reviewing the `marketing as relationships' frame

16 references·16 citing·38 second hopsampled

FromToDepth

this work references cited by second hop· second hop is a sample of the most-cited connections

References

1991Situated Learning33,773 cited
2003Metaphors We Live By25,220 cited
1994The Commitment-Trust Theory of Relationship Marketing22,337 cited
2025Advances in Consumer Research13,264 cited
1987Developing Buyer-Seller Relationships9,139 cited
1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
1994Customer Loyalty: Toward an Integrated Conceptual Framework6,599 cited
1959The Social Psychology of Groups5,898 cited
1993The contemporary theory of metaphor5,563 cited
2015Critical Discourse Analysis5,431 cited
1990Zero defections: quality comes to services.5,373 cited
2001Methods of Critical Discourse Analysis4,708 cited
1992The Changing Role of Marketing in the Corporation2,773 cited
2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis2,596 cited
1960The Social Psychology of Groups2,173 cited
2006Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis1,996 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

Cited by

2012On the road to prosumption: marketing discourse and the development of consumer competencies169 cited
2009Les figures du nouveau consommateur: une genèse de la gouvernementalité du consommateur141 cited
2009The foundations of relationship marketing: reciprocity and trade relations52 cited
2015I may be a twin but I’m one of a kind49 cited
2014Relational marketing: development, debates and directions44 cited
2014E-relationship marketing: a cognitive mapping introspection in the banking sector44 cited
2012Driven to excess? Linking calling, character and the (mis)behaviour of marketers32 cited
2014Multi-brand loyalty: when one brand is not enough32 cited
2015Intertwined32 cited
2013Theorizing through metaphorical transfer in OM/SCM research: Divorce as a metaphor for strategic buyer–supplier relationship dissolution27 cited
2014Value proposition preferences of credit union members and patronage activity26 cited
2012Répertoires de critiques et conflits des mondes: une approche conventionnaliste des programmes de fidélisation25 cited
2010A broader concept of relationships: Identifying new forms of consumer–provider interactions in Egyptian financial services22 cited
2015Social Media and the Paradox of Fear: An Exploratory Study of Political Relationship Marketing Within South Wales20 cited
2009Freedom and constraint in the empowerment as jazz metaphor20 cited
2012Relationship marketing and the order of simulation16 cited