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Promotion Effect on Endogenous Consumption

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References

1983A Logit Model of Brand Choice Calibrated on Scanner Data1,806 cited
2000A Benefit Congruency Framework of Sales Promotion Effectiveness1,518 cited
1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
1996Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets1,223 cited
1990The Price Knowledge and Search of Supermarket Shoppers1,118 cited
1988Impact of Sales Promotions on When, What, and How Much to Buy1,052 cited
1986A Reference Price Model of Brand Choice for Frequently Purchased Products934 cited
1990Sales Promotion: Concepts, Methods and Strategies846 cited
1981Heterogeneity and State Dependence748 cited
1989Price-Induced Patterns of Competition666 cited
1995How Promotions Work655 cited
1988Competitive Promotional Strategies598 cited
1996Can Package Size Accelerate Usage Volume?534 cited
2001The Category-Demand Effects of Price Promotions534 cited
1994The Solution and Estimation of Discrete Choice Dynamic Programming Models by Simulation and Interpolation: Monte Carlo Evidence480 cited

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2002The Long-Term Effects of Price Promotions on Category Incidence, Brand Choice, and Purchase Quantity445 cited

Cited by

2003Measuring the Impact of Promotions on Brand Switching When Consumers Are Forward Looking164 cited
2009Sales promotions and food consumption163 cited
2012The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs156 cited
2011Cross-Selling the Right Product to the Right Customer at the Right Time145 cited
2007Decomposition of the Sales Impact of Promotion-Induced Stockpiling137 cited
2009A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry128 cited
2015Appraisal of literature on customer experience in tourism sector: review and framework124 cited
2015Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort118 cited
2012Demand Dynamics in the Seasonal Goods Industry: An Empirical Analysis113 cited
2014A production-inventory model for a two-echelon supply chain when demand is dependent on sales teams׳ initiatives109 cited
2008Informing, Transforming, and Persuading: Disentangling the Multiple Effects of Advertising on Brand Choice Decisions106 cited
2010Identifying demand factors for promotional planning and forecasting: A case of a soft drink company in the UK105 cited
2011Structural Workshop Paper—Discrete-Choice Models of Consumer Demand in Marketing101 cited
2012Determining Consumers' Discount Rates with Field Studies100 cited
2006How Biased Household Inventory Estimates Distort Shopping and Storage Decisions86 cited
2009Retail Competition and the Dynamics of Demand for Tied Goods81 cited