What's in a frame anyway?: A meta‐cognitive analysis of the impact of one versus two sided message framing on attitude certainty

Abstract

Abstract The current research examines a potentially new strategy to increase attitude certainty: framing messages as two sided. That is, we explore the consequences of articulating that others have considered both the positives and negatives of a message position, in the absence of any real differences in substantive content presented. Although classic research and theory appear to assume no clear benefit for simply framing a message as two sided, we develop and apply a meta‐cognitive approach that predicts advantages for such messages with respect to attitude certainty and attitude‐behavior correspondence.

Cite this

Derek D. Rucker, Richard E. Petty, Pablo Briñol (2008). What's in a frame anyway?: A meta‐cognitive analysis of the impact of one versus two sided message framing on attitude certainty. Journal of Consumer Psychology. https://doi.org/10.1016/j.jcps.2008.01.008

@article{d2008whats,
  title  = {What's in a frame anyway?: A meta‐cognitive analysis of the impact of one versus two sided message framing on attitude certainty},
  author = {Rucker, Derek D. and Petty, Richard E. and Briñol, Pablo},
  year   = {2008},
  journal = {Journal of Consumer Psychology},
  doi    = {10.1016/j.jcps.2008.01.008}
}

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