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Werbewirkung ohne Erinnerungseffekte?
16 references·2 citing·46 second hop
Werbewirkung ohne Erinnerungseffekte? (2007)Werbewirkung ohne Erinnerungseffekte?Advances in Consumer Research (2025)Advances in Consumer ResearchMere Exposure: A Gateway to the Subliminal (2006)Mere Exposure: A Gateway to t…Practitioners' evolving views on product placement effectiveness (2003)Practitioners' evolving views…Investigating the Effectiveness of Product Placements in Television Shows: The Role of Modality and Plot Connection Congruence on Brand Memory and Attitude (2002)Investigating the Effectivene…Social Cognitive Theory of Mass Communication (2001)Social Cognitive Theory of Ma…Brand Placement: A Review (1998)Brand Placement: A ReviewPersuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising (1995)Persuasion Knowledge: Lay Peo…Beyond Advertising and Publicity: Hybrid Messages and Public Policy Issues (1994)Beyond Advertising and Public…Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics (1994)Adolescent Skepticism toward …Preattentive Mere Exposure Effects (1993)Preattentive Mere Exposure Ef…Involvement and persuasion: Tradition versus integration. (1990)Involvement and persuasion: T…Exposure and affect: Overview and meta-analysis of research, 1968-1987. (1989)Exposure and affect: Overview…Conditional automaticity: Varieties of automatic influence in social perception and cognition. (1989)Conditional automaticity: Var…Audience Involvement in Advertising: Four Levels (1984)Audience Involvement in Adver…Attitudinal effects of mere exposure. (1968)Attitudinal effects of mere e…A Theory of Psychological Reactance (1968)A Theory of Psychological Rea…Wirkung von Product Placements (2015)Wirkung von Product PlacementsVersteckte Effekte (2011)Versteckte EffekteSocial Learning Theory. 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References

  • 2025Advances in Consumer Research13,264 cited
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  • 2001Social Cognitive Theory of Mass Communication3,774 cited
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344 cited
  • 2003Practitioners' evolving views on product placement effectiveness267 cited
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    • 2011Versteckte Effekte14 cited
    • 2015Wirkung von Product Placements13 cited