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Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments
16 references·11 citing·30 second hop
Effects of mood on high elaboration attitude change: The mediating role of likelihood judgments (1994)Effects of mood on high elaboration attit…Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)Communication and Persuasion:…Prospect theory: An analysis of decision under risk (1988)Prospect theory: An analysis …The effect of message framing on breast self-examination attitudes, intentions, and behavior. (1987)The effect of message framing…Communication and Persuasion (1986)Communication and PersuasionThe Efficient Assessment of Need for Cognition (1984)The Efficient Assessment of N…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Affect, generalization, and the perception of risk. (1983)Affect, generalization, and t…The need for cognition. (1982)The need for cognition.The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach (1982)The Effects of Music in Adver…Social Judgment: Assimilation and Contrast Effects in Communication and Attitude Change (1981)Social Judgment: Assimilation…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Emotional Conservatism: The Basis of Social Behavior? (1980)Emotional Conservatism: The B…Prospect Theory: An Analysis of Decision under Risk (1979)Prospect Theory: An Analysis …Affect, accessibility of material in memory, and behavior: A cognitive loop? (1978)Affect, accessibility of mate…Design and Analysis: A Researcher's Handbook (1976)Design and Analysis: A Resear…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Belief, Attitude, Intention a…A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior (2023)A Cross-Cultural Study on the…An inclusive, real-world investigation of persuasion in language and verbal behavior (2021)An inclusive, real-world inve…Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness (2020)Improving the Effectiveness o…It’s Raining Complaints! How Weather Factors Drive Consumer Comments and Word-of-Mouth (2019)It’s Raining Complaints! How …Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S. (2015)Positive mood and investment …Persuading People to Eat Less Junk Food: A Cognitive Resource Match Between Attitudinal Ambivalence and Health Message Framing (2014)Persuading People to Eat Less…Perceived risk mediates the impact of mood on the effectiveness of health PSAs (2013)Perceived risk mediates the i…Foundations of Effective Influence Operations. A Framework for Enhancing Army Capabilities (2009)Foundations of Effective Infl…Can a positive mood counterbalance weak arguments in personal sales conversations? (2009)Can a positive mood counterba…Affect as information in persuasion: A model of affect identification and discounting. (2003)Affect as information in pers…Mood and Framing Effects in Advertising (1998)Mood and Framing Effects in A…The achievement motive (1953)The Psychology of Interpersonal Relations. (1958)The Elaboration Likelihood Model of Persuasion (1986)Political conservatism as motivated social cognition. (2003)Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies (2012)A Theory of Cognitive Dissonance (2017)The Elaboration Likelihood Model of Persuasion (1986)Mood and judgment: The affect infusion model (AIM). (1995)Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media (2018)Advances in Consumer Research (2025)Risk, Ambiguity, and the Savage Axioms (1961)Judgment under Uncertainty: Heuristics and Biases (1975)The Framing of Decisions and the Psychology of Choice (1981)Exploration and Exploitation in Organizational Learning (1991)Explicating dynamic capabilities: the nature and microfoundations of (sustainable) enterprise performance (2007)Theory of games and economic behavior (2019)Statistical principles in experimental design. (1962)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Development and validation of the penn state worry questionnaire (1990)The benefits of being present: Mindfulness and its role in psychological well-being. (2003)Combining effect size estimates in meta-analysis with repeated measures and independent-groups designs. (2002)Potential Problems in the Statistical Control of Variables in Organizational Research: A Qualitative Analysis With Recommendations (2005)Calculating and reporting effect sizes to facilitate cumulative science: a practical primer for t-tests and ANOVAs (2013)Marketing through Instagram influencers: the impact of number of followers and product divergence on brand attitude (2017)Advances in prospect theory: Cumulative representation of uncertainty (1992)
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References

  • 1979Prospect Theory: An Analysis of Decision under Risk48,459 cited
  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1988Prospect theory: An analysis of decision under risk32,475 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1982The need for cognition.5,357 cited
  • 1986Communication and Persuasion5,214 cited
  • 2015Communication and Persuasion: Central and Peripheral Routes to Attitude Change4,993 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 1984The Efficient Assessment of Need for Cognition2,911 cited
  • 1976Design and Analysis: A Researcher's Handbook2,012 cited
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  • 1978Affect, accessibility of material in memory, and behavior: A cognitive loop?1,494 cited
  • 1980Emotional Conservatism: The Basis of Social Behavior?1,323 cited
  • 1987The effect of message framing on breast self-examination attitudes, intentions, and behavior.

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1,101 cited
  • 1982The Effects of Music in Advertising on Choice Behavior: A Classical Conditioning Approach803 cited
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    • 2021An inclusive, real-world investigation of persuasion in language and verbal behavior26 cited
    • 2014Persuading People to Eat Less Junk Food: A Cognitive Resource Match Between Attitudinal Ambivalence and Health Message Framing23 cited
    • 2015Positive mood and investment decisions: Evidence from comedy movie attendance in the U.S.23 cited
    • 1998Mood and Framing Effects in Advertising21 cited
    • 2013Perceived risk mediates the impact of mood on the effectiveness of health PSAs18 cited
    • 2009Can a positive mood counterbalance weak arguments in personal sales conversations?15 cited
    • 2020Improving the Effectiveness of Anti-Piracy Educational Deterrence Efforts: The Role of Message Frame, Issue Involvement, Risk Perception, and Message Evidence on Perceived Message Effectiveness13 cited
    • 2023A Cross-Cultural Study on the Role of Message Framing in the Promotion of Fair-Trade Buying Behavior10 cited