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Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set
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Research Notes: Using Empirical Data to Investigate the Likelihood of Brands Being Admitted or Readmitted into an Established Evoked Set (1987)Research Notes: Using Empirical Data to I…Advances in Consumer Research (2025)Advances in Consumer ResearchStatistical Principles in Experimental Design (2003)Statistical Principles in Exp…Task Complexity and Contingent Processing in Brand Choice (1979)Task Complexity and Contingen…Information Acquisition Behavior in Brand Choice Situations (1977)Information Acquisition Behav…Task complexity and contingent processing in decision making: An information search and protocol analysis (1976)Task complexity and contingen…Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation (1976)Pre-Purchase Information Acqu…Patterns of Processing in Consumer Information Acquisition (1976)Patterns of Processing in Con…Consumer Choice Strategies: Simplifying Vs. Optimizing (1975)Consumer Choice Strategies: S…Advertising and the Public Interest (1975)Advertising and the Public In…Patterns of Information Acquisition in New Product Purchases (1974)Patterns of Information Acqui…Brand Choice Behavior as a Function of Information Load (1974)Brand Choice Behavior as a Fu…Statistical Principles in Experimental Design, 2nd Edition. (1973)Statistical Principles in Exp…Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s. (1964)Richard M. Cyert & James G. M…A Behavioral Theory of the Firm (1964)A Behavioral Theory of the Fi…Portfolio Selection: A Simulation of Trust Investment. (1963)Portfolio Selection: A Simula…Statistical principles in experimental design. (1962)Statistical principles in exp…Design of Experiments (1936)Planning of Experiments (1958)Back-Translation for Cross-Cultural Research (1970)Intraclass correlations: Uses in assessing rater reliability. (1979)A 12-Item Short-Form Health Survey (1996)Design and Analysis of Experiments (2007)Individual Choice Behavior: A Theoretical Analysis. (1960)Elimination by aspects: A theory of choice. (1972)Human Problem Solving (1972)Dimensions of Consumer Expertise (1987)Long-term working memory. (1995)Constructive Consumer Choice Processes (1998)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)Decision and stress (1971)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)Relationship Marketing in Consumer Markets: Antecedents and Consequences (1995)Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk (2012)Book Review: The Theory of Buyer Behavior (1971)Price, brand name, and product composition characteristics as determinants of perceived quality. (1971)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Brand Equity as a Signaling Phenomenon (1998)Comparison of Bayesian and regression approaches to the study of information processing in judgment (1971)Judgment under Uncertainty: Heuristics and Biases (1973)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Consumer Evaluations of Brand Extensions (1990)The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations (1986)A Critique and Improvement of the "CL" Common Language Effect Size Statistics of McGraw and Wong (2000)Sample Size Justification (2022)Situational Variables and Consumer Behavior (1975)Exemplification of a Method for Scaling Life Events: The PERI Life Events Scale (1978)Sex differences in human mate preferences: Evolutionary hypotheses tested in 37 cultures (1989)Exploration and Exploitation in Organizational Learning (1991)Managing Legitimacy: Strategic and Institutional Approaches (1995)The iron cage revisited institutional isomorphism and collective rationality in organizational fields (2004)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Absorptive Capacity: A Review, Reconceptualization, and Extension (2002)Socioemotional Wealth and Business Risks in Family-controlled Firms: Evidence from Spanish Olive Oil Mills (2007)The Uppsala internationalization process model revisited: From liability of foreignness to liability of outsidership (2009)
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References

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  • 2025Advances in Consumer Research13,486 cited
  • 1964A Behavioral Theory of the Firm8,023 cited
  • 1964Richard M. Cyert & James G. March, A Behavioral Theory of The Firm, Prentice-Hall, Inc., Englewood Cliffs, New Jersey, 1963, 332 s.4,996 cited
  • 2003Statistical Principles in Experimental Design2,348 cited
  • 1976Task complexity and contingent processing in decision making: An information search and protocol analysis1,965 cited
  • 1974Brand Choice Behavior as a Function of Information Load711 cited
  • 1975Consumer Choice Strategies: Simplifying Vs. Optimizing647 cited
  • 1973Statistical Principles in Experimental Design, 2nd Edition.548 cited
  • 1977Information Acquisition Behavior in Brand Choice Situations407 cited
  • 1979Task Complexity and Contingent Processing in Brand Choice283 cited
  • 1963Portfolio Selection: A Simulation of Trust Investment.153 cited
  • 1976Pre-Purchase Information Acquisition: Description of a Process Methodology, Research Paradigm, and Pilot Investigation108 cited
  • 1976Patterns of Processing in Consumer Information Acquisition79 cited
  • 1974Patterns of Information Acquisition in New Product Purchases

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74 cited
  • 1975Advertising and the Public Interest43 cited
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