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An Examination Of Cause-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values
16 references·2 citing·42 second hop
An Examination Of Cause-Related Marketing In The Context Of Brand Attitude, Purchase Intention, Perceived Fit And Personal Values (2005)An Examination Of Cause-Related Marketing…The competitive advantage of corporate philanthropy. (2002)The competitive advantage of …Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Does Doing Good Always Lead t…The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another? (2000)The Influence of Cause-Relate…Charitable programs and the retailer: do they mix? (2000)Charitable programs and the r…Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes (1998)Is a Company Known by the Com…Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell (1998)Donations to Charity as Purch…A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned (1998)A Typology of Consumer Respon…The influence of firm behavior on purchase intention: do consumers really care about business ethics? 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References

  • 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research36,736 cited
  • 1980Understanding Attitudes and Predicting Social Behavior25,805 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
  • 1980Attribution Theory and Research2,648 cited
  • 2002The competitive advantage of corporate philanthropy.1,993 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1992The Effects of Sequential Introduction of Brand Extensions1,281 cited
  • 1998Donations to Charity as Purchase Incentives: How Well They Work May Depend on What You Are Trying to Sell1,219 cited
  • 1998Is a Company Known by the Company it Keeps? Assessing the Spillover Effects of Brand Alliances on Consumer Brand Attitudes1,131 cited
  • 1997The influence of firm behavior on purchase intention: do consumers really care about business ethics?1,068 cited
  • 1977The Impact of Physically Attractive Models on Advertising Evaluations1,017 cited
  • 1975Determining the Characteristics of the Socially Conscious Consumer967 cited
  • 2000The Influence of Cause-Related Marketing on Consumer Choice: Does One Good Turn Deserve Another?

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952 cited
  • 1998A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned877 cited
  • 2000Charitable programs and the retailer: do they mix?809 cited
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    • 2016The Effect of Consume Characteristics on the Cause-Related Marketing Campaign: The Role of Personal Life Values11 cited
    • 2010Sponsorship leveraged packaging: An exploratory study in FMCG10 cited