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PERMISSION BASED MOBILE MARKETING AND SMS AD AVOIDANCE
15 references·0 citing·45 second hop
PERMISSION BASED MOBILE MARKETING AND SMS AD AVOIDANCE (2011)PERMISSION BASED MOBILE MARKETING AND SMS…Consumer responsiveness to mobile marketing (2007)Consumer responsiveness to mo…Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand (2007)Consumer perceptions and atti…Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents (2005)Increasing Advertising Value …WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET? (2004)WHY DO PEOPLE AVOID ADVERTISI…Mobile marketing: the role of permission and acceptance (2004)Mobile marketing: the role of…Leveraging wireless technology for mobile advertising. (2004)Leveraging wireless technolog…Diffusion and success factors of mobile marketing (2004)Diffusion and success factors…Consumer Attitudes Toward Mobile Advertising: An Empirical Study (2004)Consumer Attitudes Toward Mob…An investigation and conceptual model of SMS marketing (2004)An investigation and conceptu…Mobile Permission Marketing: Framing the Market Inquiry (2003)Mobile Permission Marketing: …Wireless digital advertising: nature and implications (2002)Wireless digital advertising:…Getting permission: Exploring factors affecting permission marketing (2002)Getting permission: Exploring…How Advertising Works: What Do We Really Know? (1999)How Advertising Works: What D…Predictors of Advertising Avoidance in Print and Broadcast Media (1997)Predictors of Advertising Avo…Television Exposure: Programs vs. Advertising (1991)Television Exposure: Programs…Information Processing from Advertisements: Toward an Integrative Framework (1989)The theory of planned behavior (1991)Electronic Commerce: A Managerial Perspective (1999)Digital advertising: present and future prospects (2019)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The Effectiveness of Branded Mobile Phone Apps (2011)How smartphone advertising influences consumers' purchase intention (2018)Influence of parasocial relationship between digital celebrities and their followers on followers’ purchase and electronic word-of-mouth intentions, and persuasion knowledge (2018)An Evolutionary Theory of Economic Change. (1983)Competition, cooperation, and innovation (1992)Profiting from technological innovation: Implications for integration, collaboration, licensing and public policy (1993)Determinants of Effective SMS Advertising: An Experimental Study (2007)Mobile Word-Of-Mouth - A Grounded Theory of Mobile Viral Marketing (2009)Addressing the Personalization–Privacy Paradox: An Empirical Assessment from a Field Experiment on Smartphone Users1 (2013)Information and Consumer Behavior (1970)Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context (2004)From Social to Sale: The Effects of Firm-Generated Content in Social Media on Customer Behavior (2015)Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook (2017)Significance tests and goodness of fit in the analysis of covariance structures. (1980)Online Display Advertising: Targeting and Obtrusiveness (2011)Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising (2015)The Importance of Trust for Personalized Online Advertising (2015)Coupons going wireless: Determinants of consumer intentions to redeem mobile coupons (2008)Mobile marketing research: The-state-of-the-art (2009)Innovative mobile marketing via smartphones (2012)Diffusion of Innovations 1 (2019)Emerging Value Propositions For M-Commerce (1970)Strategy and the new economics of information (1999)The mobile commerce value chain: analysis and future developments (2002)Factors Influencing Consumer Acceptance of Mobile Marketing: A Two-Country Study of Youth Markets (2009)An Analysis of Information Content in Television Advertising (1977)Forced Exposure and Psychological Reactance: Antecedents and Consequences of the Perceived Intrusiveness of Pop-Up Ads (2002)Stay Away From Me (2012)An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)Determinants of Long-Term Orientation in Buyer-Seller Relationships (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization (2014)Influence of Facebook brand-page posts on online engagement (2015)The Presentation of Self in Everyday Life. (1956)Toward a Conceptual Framework for Mixed-Method Evaluation Designs (1989)Mobile marketing: A literature review on its value for consumers and retailers (2014)Distinction: A Social Critique of the Judgement of Taste* (2018)
this work references cited by second hop

References

  • 1999How Advertising Works: What Do We Really Know?1,436 cited
  • 2004Consumer Attitudes Toward Mobile Advertising: An Empirical Study1,188 cited
  • 2004WHY DO PEOPLE AVOID ADVERTISING ON THE INTERNET?828 cited
  • 1997Predictors of Advertising Avoidance in Print and Broadcast Media561 cited
  • 2004Diffusion and success factors of mobile marketing509 cited
  • 2004Mobile marketing: the role of permission and acceptance365 cited
  • 2005Increasing Advertising Value of Mobile Marketing - An Empirical Study of Antecedents246 cited
  • 2002Wireless digital advertising: nature and implications220 cited
  • 2007Consumer perceptions and attitudes towards SMS advertising: recent evidence from New Zealand215 cited
  • 2003Mobile Permission Marketing: Framing the Market Inquiry210 cited
  • 2004An investigation and conceptual model of SMS marketing207 cited
  • 2007Consumer responsiveness to mobile marketing126 cited
  • 2002Getting permission: Exploring factors affecting permission marketing116 cited
  • 1991Television Exposure: Programs vs. Advertising57 cited
  • 2004Leveraging wireless technology for mobile advertising.52 cited

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