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Application of Marketing Strategies in Nigerian Quantity Surveying Firms
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Application of Marketing Strategies in Nigerian Quantity Surveying Firms (2015)Application of Marketing Strategies in Ni…Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria (2013)Impact of Marketing Strategy …Marketing Research Kit For Dummies (2010)Marketing Research Kit For Du…The relationship between marketing strategies and performance in an economic crisis (2007)The relationship between mark…Marketing Performance Measurement Ability and Firm Performance (2007)Marketing Performance Measure…Assessing Marketing Performance: Reasons for Metrics Selection (2004)Assessing Marketing Performan…Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Return on Marketing: Using Cu…Willis's Practice and Procedure for the Quantity Surveyor (2002)Willis's Practice and Procedu…Marketing Strategy: An Assessment of the State of the Field and Outlook (1999)Marketing Strategy: 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References

  • 2003Return on Marketing: Using Customer Equity to Focus Marketing Strategy2,149 cited
  • 1988Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy1,892 cited
  • 1984Services Marketing: People, Technology, Strategy1,058 cited
  • 1995Relationship Marketing and Distribution Channels741 cited
  • 2007Marketing Performance Measurement Ability and Firm Performance471 cited
  • 1999Marketing Strategy: An Assessment of the State of the Field and Outlook427 cited
  • 2004Assessing Marketing Performance: Reasons for Metrics Selection251 cited
  • 1995Innovation in the construction industry: the dominant role of the environment227 cited
  • 2002Willis's Practice and Procedure for the Quantity Surveyor163 cited
  • 2007The relationship between marketing strategies and performance in an economic crisis121 cited
  • 1994The Business Environment92 cited
  • 1997A twin-track networking approach to project marketing89 cited
  • 2013Impact of Marketing Strategy on Business Performance A Study of Selected Small and Medium Enterprises (Smes) In Oluyole Local Government, Ibadan, Nigeria59 cited
  • 1992Construction marketing a professional approach33 cited
  • 1997Marketing of Professional Services

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23 cited
  • 2010Marketing Research Kit For Dummies17 cited
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