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Consumer Fetish: Commercial Ethnography and the Sovereign Consumer
16 references·1 citing·36 second hop
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References

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4,254 cited
  • 1992Relationships between Providers and Users of Market Research: The Dynamics of Trust within and between Organizations3,813 cited
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    • 2016Organizational Sensemaking of Non-ethical Consumer Behavior: Case Study of a French Mutual Insurance Company15 cited