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Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School

16 references·16 citing·43 second hopsampled

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References

1994The Persuasion Knowledge Model: How People Cope with Persuasion Attempts3,796 cited
1999Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research1,957 cited
1994Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics619 cited
1995When Attention‐Getting Advertising Tactics Elicit Consumer Inferences of Manipulative Intent: The Importance of Balancing Benefits and Investments557 cited
2011Double Jeopardy: How Third-Grade Reading Skills and Poverty Influence High School Graduation.532 cited
2012Media Literacy Interventions: A Meta-Analytic Review487 cited
2007Digital Media Literacies: Rethinking Media Education in the Age of the Internet468 cited
2010The State of Media Literacy410 cited
2011Reconsidering Advertising Literacy as a Defense Against Advertising Effects400 cited
2006Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice392 cited
2003Measuring the acquisition of media‐literacy skills339 cited
2011Effects of Prominence, Involvement, and Persuasion Knowledge on Children's Cognitive and Affective Responses to Advergames264 cited
2008Effectiveness of health-promoting media literacy education: a systematic review216 cited
2011

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The State of Media Literacy: A Response to Potter

198 cited

1997Immediate and Delayed Effects of Media Literacy Training on Third Grader's Decision Making for Alcohol153 cited

2005Adult media literacy: a review of the research literature134 cited

Cited by

2019What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research390 cited
2021Persuasion Knowledge in the Marketplace: A Meta‐Analysis234 cited
2020An expert with whom i can identify: the role of narratives in influencer marketing212 cited
2018Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)132 cited
2017Advertising targeting young children: an overview of 10 years of research (2006–2016)123 cited
2020When consumers learn to spot deception in advertising: testing a literacy intervention to combat greenwashing103 cited
2020Propaganda in an Age of Algorithmic Personalization: Expanding Literacy Research and Practice85 cited
2017A Practical Guide to Experimental Advertising Research78 cited
2018Considering Children’s Advertising Literacy From a Methodological Point of View: Past Practices and Future Recommendations44 cited
2017Advertising literacy training41 cited
2021Increasing Advertising Literacy to Unveil Disinformation in Green Advertising38 cited
2017Advertisers’ perceptions regarding the ethical appropriateness of new advertising formats aimed at minors36 cited
2022When transparency pays off: Enticing sceptical consumers with two‐sided advertising33 cited
2018Effectiveness of a School-Based Media Literacy Curriculum in Encouraging Critical Attitudes about Advertising Content and Forms among Boys and Girls28 cited
2018What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age23 cited
2022Measuring the implementation of media literacy statewide: a validation study21 cited