References

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• 2003Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course108 cited
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• 2005Achieving Significant Learning in E-Commerce Education Through Small Business Consulting Projects21 cited
• 1997Adding Case Materials to Reinforce the Realism in Marketing Simulations13 cited
• 2003International Business Theatre (IBT): An alternative evaluation method for enhancing student learning in international marketing12 cited