Citation map · Study

SZodixStudyAcademic Library

Shelves Open access

Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated

Strategic marketing planning: theory and practice

8 references·4 citing·42 second hop

FromToDepth

this work references cited by second hop

References

1980Competitive Strategy: Techniques for Analyzing Industries and Competitors16,592 cited
1989The PIMS principles: Linking strategy to performance1,302 cited
1996Art or science?: Fifty years of marketing debate 1112 cited
2000Validation of a Multi‐Dimensional Measure of Strategy Development Processes105 cited
2004Bringing customers into the boardroom.104 cited
1993Business orientations and corporate success102 cited
1996Strategic marketing planning: Theory, practice and research agendas75 cited
1987An Exposition of Empirical Research into Marketing Planning32 cited

Cited by

2015Strategic marketing in times of recession versus growth: New Zealand manufacturers18 cited
2018What differentiates successful strategic marketing among manufacturers in an emerging vs developed market?17 cited
2016Educating graduates for marketing in SMEs16 cited
2011Impact of Innovation, Technology and Economic Growth on Entrepreneurship15 cited

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work