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Beyond Business Basics at the Base-of-the-Pyramid: The Perspectives of Multinational Corporations

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References

2002Serving the world's poor, profitably.1,520 cited
2008The Ethical Rational of Business for the Poor – Integrating the Concepts Bottom of the Pyramid, Sustainable Development, and Corporate Citizenship176 cited
2009Ingraining Product-Relevant Social Good into Business Processes in Subsistence Marketplaces: The Sustainable Market Orientation150 cited
2010The Bottom Of The Pyramid: Key Roles For Businesses20 cited

Cited by

2017Downside of corporate performance management practices in low-income markets1 cited
2016The Dialectics of Engaging the BOP through Microfranchising: Evidence from a Mexican Agribusiness0 cited
2016Business Model Categories for the Base of the Pyramid and Challenges in the South African Market0 cited
2022Harnessing the BOP Ecosystems of China and India for Competitive Advantage0 cited
2015A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid0 cited
2021References0 cited

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