SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
A Research on the Relationship Between Brand Experience and Brand Name With Customer Satisfaction
16 references·0 citing·41 second hop
A Research on the Relationship Between Brand Experience and Brand Name With Customer Satisfaction (2013)A Research on the Relationship Between Br…Modeling Satisfied and Dissatisfied Customers in a B2B Setting (2012)Modeling Satisfied and Dissat…The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands (2011)The Effects of Brand Experien…Using the brand experience scale to profile consumers and predict consumer behaviour (2010)Using the brand experience sc…Creating Powerful Brands (2010)Creating Powerful BrandsCustomer Experience Management (2009)Customer Experience ManagementBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company (2008)Brand Engagement and Brand Ex…THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC (2007)THE EFFECT OF BRAND IMAGE ON …Strategic Brand Management (2007)Strategic Brand ManagementWhen Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement (2006)When Brand Attitudes Affect t…Examining the effects of service brand communications on brand evaluation (2005)Examining the effects of serv…The role of brand name in customization decisions: a search vs experience perspective (2004)The role of brand name in cus…Relating Brandand Customer Perspectives on Marketing Management (2002)Relating Brandand Customer Pe…Marketing Management: The Millennium Edition (1999)Marketing Management: The Mil…The Effects of Brand Name Suggestiveness on Advertising Recall (1998)The Effects of Brand Name Sug…Managing Brand Equity (1991)Managing Brand EquityEvaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)On the Evaluation of Structural Equation Models (1988)Alternative Ways of Assessing Model Fit (1992)Building, measuring, and profiting from customer loyalty (2015)The effect of hedonic and utilitarian values on satisfaction and loyalty of Airbnb users (2018)Something social, something entertaining? How digital content marketing augments consumer experience and brand loyalty (2020)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Experience Marketing: Concepts, Frameworks and Consumer Insights (2011)Marketing-to-Millennials: Marketing 4.0, customer satisfaction and purchase intention (2020)Unpacking the relationship between social media marketing and brand equity: The mediating role of consumers’ benefits and experience (2020)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)The Commitment-Trust Theory of Relationship Marketing (1994)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer brand relationships research: A bibliometric citation meta-analysis (2014)How does sensory brand experience influence brand equity? Considering the roles of customer satisfaction, customer affective commitment, and employee empathy (2018)Building Strong Brands (1995)Creating Brand Names With Meaning: The Use of Sound Symbolism (2000)Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism (2011)Reflections on customer-based brand equity: perspectives, progress, and priorities (2016)Network externalities, competition, and compatibility (1985)Organizational Images and Member Identification (1994)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Customer Satisfaction and Stock Prices: High Returns, Low Risk (2005)Customer Satisfaction, Cash Flow, and Shareholder Value (2005)Value in business markets: What do we know? Where are we going? (2005)A hierarchical analysis of the green consciousness of the Egyptian consumer (2007)Sensory marketing: the multi‐sensory brand‐experience concept (2011)Customer experience management: a critical review of an emerging idea (2010)Shaping the Halal into a brand? (2010)The challenges of Islamic branding: navigating emotions and halal (2011)Customer Evaluations of Service Complaint Experiences: Implications for Relationship Marketing (1998)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Customer-based brand equity for a destination (2007)A model of destination branding: Integrating the concepts of the branding and destination image (2010)Brand Attachment and Brand Attitude Strength: Conceptual and Empirical Differentiation of Two Critical Brand Equity Drivers (2010)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)
this work references cited by second hop

References

  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 1991Managing Brand Equity3,818 cited
  • 2007Strategic Brand Management1,706 cited
  • 1999Marketing Management: The Millennium Edition1,176 cited
  • 2010Creating Powerful Brands591 cited
  • 2011The Effects of Brand Experiences, Trust and Satisfaction on Building Brand Loyalty; An Empirical Research On Global Brands541 cited
  • 2010Using the brand experience scale to profile consumers and predict consumer behaviour476 cited
  • 1998The Effects of Brand Name Suggestiveness on Advertising Recall444 cited
  • 2006When Brand Attitudes Affect the Customer Satisfaction‐Loyalty Relation: The Moderating Role of Product Involvement423 cited
  • 2002Relating Brandand Customer Perspectives on Marketing Management335 cited
  • 2009Customer Experience Management247 cited
  • 2007THE EFFECT OF BRAND IMAGE ON OVERALL SATISFACTION AND LOYALTY INTENTION IN THE CONTEXT OF COLOR COSMETIC200 cited
  • 2005Examining the effects of service brand communications on brand evaluation169 cited
  • 2008Brand Engagement and Brand Experience at BBVA, the Transformation of a 150 Years Old Company151 cited
  • 2012Modeling Satisfied and Dissatisfied Customers in a B2B Setting

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work

91 cited
  • 2004The role of brand name in customization decisions: a search vs experience perspective59 cited
  • Cited by

    No citing works inside the corpus for this window.