References

• 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence18,274 cited
• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1982Asymptotic Confidence Intervals for Indirect Effects in Structural Equation Models12,786 cited
• 1999Whence Consumer Loyalty?7,319 cited
• 1991Managing Brand Equity3,818 cited
• 1996Measuring Brand Equity Across Products and Markets3,591 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 1998Customer loyalty and complex services1,271 cited
• 1988The Moderating Effect of Prior Knowledge on Cue Utilization in Product Evaluations1,225 cited
• 2008Perceived quality, emotions, and behavioral intentions: Application of an extended Mehrabian–Russell model to restaurants1,060 cited
• 1990Effects of Brand Awareness on Choice for a Common, Repeat-Purchase Product962 cited
• 1987Advertising and Promotion Management868 cited
• 1998Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction804 cited
• 2004The relationship between brand equity and firms’ performance in luxury hotels and chain restaurants666 cited