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Impact of Comic Factor in TV Ads on Buying Behavior of University Students
12 references·0 citing·31 second hop
Impact of Comic Factor in TV Ads on Buying Behavior of University Students (2015)Impact of Comic Factor in TV Ads on Buyin…Fundamentals of Advertising (2010)Fundamentals of AdvertisingEffective advertising: understanding when, how, and why advertising works (2004)Effective advertising: unders…Effective Advertising: Understanding when, how, and why Advertising Works (2004)Effective Advertising: Unders…Book review (2003)Book reviewIntegrated Advertising, Promotion and Marketing Communications (2002)Integrated Advertising, Promo…The Fundamentals of Advertising (1999)The Fundamentals of Advertisi…Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice (1988)Advertising Exposure, Loyalty…Defining Advertising Goals for Measured Advertising Results (1964)Defining Advertising Goals fo…A Model for Predictive Measurements of Advertising Effectiveness (1961)A Model for Predictive Measur…Advertising Procedure (1950)Advertising ProcedureAdvertising Principles and Practice (1948)Advertising Principles and Pr…Theories of selling. (1925)Theories of selling.Information and Consumer Behavior (1970)Limited-dependent and qualitative variables in econometrics (1983)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Corporate Citizenship: Cultural Antecedents and Business Benefits (1999)Whence Consumer Loyalty? (1999)Advances in Consumer Research (2025)Value relevance of advertising expenditure: A review of the literature (2008)Critical social marketing – The impact of alcohol marketing on youth drinking: Qualitative findings (2009)Are homeowners willing to adapt to and mitigate the effects of climate change? (2011)Do Marketers Get The Advertising They Need or The Advertising They Deserve? Agency Views of How Clients Influence Creativity (2006)The role of corporate brand image in the selection of new subcontractors (2007)The meanings of branded products: A cross-national scale development and meaning assessment (2008)Evidence-based advertising (2011)The role of the flagship store location in luxury branding. An international exploratory study (2015)The Development of the Hierarchy of Effects: An Historical Perspective (1987)Mind-Set Metrics in Market Response Models: An Integrative Approach (2010)Demonstrating the Value of Marketing (2016)Self-generated validity and other effects of measurement on belief, attitude, intention, and behavior. (1988)Customer engagement: the construct, antecedents, and consequences (2016)Understanding Customer Experience Throughout the Customer Journey (2016)Marketing's Credibility: A Longitudinal Investigation of Marketing Communication Productivity and Shareholder Value (2006)Character Is Not “Dead” in Management Research: A Review of Individual Character and Organizational-Level Virtue† (2007)Public Assessment of TV Advertising: Faint Praise and Harsh Criticism (1994)Toward a General Theory of Creativity in Advertising: Examining the Role of Divergence (2004)From Subservient Chickens to Brawny Men (2006)Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity (2015)Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition (2017)Persuasion Knowledge in the Marketplace: A Meta‐Analysis (2021)How Gullible are We? A Review of the Evidence from Psychology and Social Science (2017)Drivers of brand loyalty in the chain coffee shop industry (2018)What Drives Virality (Sharing) of Online Digital Content? The Critical Role of Information, Emotion, and Brand Prominence (2019)
this work references cited by second hop

References

  • 1961A Model for Predictive Measurements of Advertising Effectiveness1,525 cited
  • 1988Advertising Exposure, Loyalty, and Brand Purchase: A Two-Stage Model of Choice567 cited
  • 1948Advertising Principles and Practice325 cited
  • 1964Defining Advertising Goals for Measured Advertising Results297 cited
  • 2002Integrated Advertising, Promotion and Marketing Communications286 cited
  • 1925Theories of selling.240 cited
  • 2004Effective Advertising: Understanding when, how, and why Advertising Works228 cited
  • 2004Effective advertising: understanding when, how, and why advertising works159 cited
  • 2003Book review69 cited
  • 1999The Fundamentals of Advertising60 cited
  • 1950Advertising Procedure17 cited
  • 2010Fundamentals of Advertising11 cited

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