References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity15,244 cited
• 1991Managing Brand Equity7,170 cited
• 1995Building Strong Brands4,440 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,433 cited
• 1995Brand Equity, Brand Preference, and Purchase Intent1,357 cited
• 1989Country Image: Halo or Summary Construct?1,315 cited
• 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects1,192 cited
• 2005Consumer‐based brand equity: improving the measurement – empirical evidence1,049 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
• 2005Does brand trust matter to brand equity?949 cited
• 2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation852 cited
• 2007Does image of country‐of‐origin matter to brand equity?578 cited
• 2007Country image and consumer-based brand equity: relationships and implications for international marketing537 cited
• 2006The influence of the country‐of‐origin image, product knowledge and product involvement on consumer purchase decisions: an empirical study of insurance and catering services in Taiwan495 cited