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Bidding for Representative Allocations for Display Advertising
3 references·15 citing·41 second hop
Bidding for Representative Allocations for Display Advertising (2009)Bidding for Representative Allocations fo…Auctions and Bidding (1986)Auctions and BiddingA Convergence Theorem for Competitive Bidding with Differential Information (1979)A Convergence Theorem for Com…A Bidding Model of Perfect Competition (1977)A Bidding Model of Perfect Co…The Welfare Impact of Targeted Advertising Technologies (2021)The Welfare Impact of Targete…Planning Online Advertising Using Gini Indices (2019)Planning Online Advertising U…Optimization of Operational Decisions in Digital Advertising: A Literature Review (2019)Optimization of Operational D…Real-Time Bidding in Online Display Advertising (2017)Real-Time Bidding in Online D…Optimal Dynamic Auctions for Display Advertising (2017)Optimal Dynamic Auctions for …Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness (2017)Ghost Ads: Improving the Econ…A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements (2017)A Unified Framework for the S…Optimizing Performance-Based Internet Advertisement Campaigns (2016)Optimizing Performance-Based …Optimizing Display Advertising Markets: Challenges and Directions (2015)Optimizing Display Advertisin…Cost-per-Click Pricing for Display Advertising (2014)Cost-per-Click Pricing for Di…An empirical study of reserve price optimisation in real-time bidding (2014)An empirical study of reserve…A survey on real time bidding advertising (2014)A survey on real time bidding…The Impact of the Internet on Advertising Markets for News Media (2013)The Impact of the Internet on…The Impact of Privacy Policy on the Auction Market for Online Display Advertising (2013)The Impact of Privacy Policy …Selective Call Out and Real Time Bidding (2010)Selective Call Out and Real T…Optimal Auction Design (1981)Ad Exchanges: Research Issues (2009)Targeting in advertising markets: implications for offline versus online media (2011)Equilibrium Distributions of Sales and Advertising Prices (1977)Competition in two-sided markets (2006)Ideological Segregation Online and Offline * (2011)Search diversion and platform competition (2014)Search Frictions and the Design of Online Marketplaces (2015)Information Management and Pricing in Platform Markets (2018)A Course in Game Theory (1994)Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Deep Landscape Forecasting for Real-time Bidding Advertising (2019)Real time bid optimization with smooth budget delivery in online advertising (2013)Real-time bidding for online advertising (2013)Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising (2017)Big Data and Competition Policy: Market Power, Personalised Pricing and Advertising (2017)Commodity Bundling and the Burden of Monopoly (1976)Online Display Advertising: Targeting and Obtrusiveness (2011)Social Networks, Personalized Advertising, and Privacy Controls (2013)Targeting and Privacy in Mobile Advertising (2018)First-Price Auctions in Online Display Advertising (2019)Pricing strategies of two-sided platforms considering privacy concerns (2021)Fundamentals of Queueing Theory (1999)The Theory and Practice of Revenue Management (2004)Internet Advertising and the Generalized Second-Price Auction: Selling Billions of Dollars Worth of Keywords (2007)Sponsored Search Marketing: Dynamic Pricing and Advertising for an Online Retailer (2014)Capturing Value in Platform Business Models That Rely on User-Generated Content (2021)How T.V. Advertising Works: A Meta-Analysis of 389 Real World Split Cable T.V. Advertising Experiments (1995)When Does Retargeting Work? Information Specificity in Online Advertising (2013)Inefficiencies in Digital Advertising Markets (2020)Viewing time as a cross-media metric: Comparing viewing time for video advertising on television and online (2020)The Value of Platform Endorsement (2024)Game Theory and Economic Modelling (1990)Auction Theory: A Guide to the Literature (1999)Multiagent systems: algorithmic, game-theoretic, and logical foundations (2009)The Loser's Curse and Information Aggregation in Common Value Auctions (1997)Information acquisition and decision making in committees: A survey (2005)Strategic Analysis of Auctions (2021)How Auctions Work for Wine and Art (1989)Equilibrium in auctions with entry (1994)Voting Behavior and Information Aggregation in Elections With Private Information (1997)
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References

  • 1986Auctions and Bidding2,253 cited
  • 1977A Bidding Model of Perfect Competition639 cited
  • 1979A Convergence Theorem for Competitive Bidding with Differential Information186 cited

Cited by

  • 2017Ghost Ads: Improving the Economics of Measuring Online Ad Effectiveness171 cited
  • 2014A survey on real time bidding advertising106 cited
  • 2013The Impact of the Internet on Advertising Markets for News Media103 cited
  • 2017Real-Time Bidding in Online Display Advertising102 cited
  • 2014An empirical study of reserve price optimisation in real-time bidding70 cited
  • 2014Cost-per-Click Pricing for Display Advertising53 cited
  • 2015Optimizing Display Advertising Markets: Challenges and Directions45 cited
  • 2010Selective Call Out and Real Time Bidding44 cited
  • 2021The Welfare Impact of Targeted Advertising Technologies43 cited
  • 2013The Impact of Privacy Policy on the Auction Market for Online Display Advertising40 cited
  • 2017Optimal Dynamic Auctions for Display Advertising39 cited
  • 2017A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements38 cited

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  • 2016Optimizing Performance-Based Internet Advertisement Campaigns37 cited
  • 2019Planning Online Advertising Using Gini Indices17 cited
  • 2019Optimization of Operational Decisions in Digital Advertising: A Literature Review15 cited