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The Internet marketing strategy of French wine producers from Languedoc-Roussillon region
11 references·1 citing·39 second hop
The Internet marketing strategy of French wine producers from Languedoc-Roussillon region (2008)The Internet marketing strategy of French…The Australian online wine-buying consumer: Motivational and behavioural perspectives (2005)The Australian online wine-bu…A functional and symbolic perspective to branding Australian SME wineries (2005)A functional and symbolic per…Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors (2004)Wine Tourism Behaviour in the…The Post‐visit Consumer Behaviour of New Zealand Winery Visitors (2004)The Post‐visit Consumer Behav…The future of competition: co-creating unique value with customers (2004)The future of competition: co…A Review of Global Wine Tourism Research (2004)A Review of Global Wine Touri…The Rock, the Reef and the grape: The challenges of developing wine tourism in regional Australia (2003)The Rock, the Reef and the gr…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…Wine tourism in the Mediterranean: A tool for restructuring and development (2000)Wine tourism in the Mediterra…Critical Success Factors for Wine Tourism (1999)Critical Success Factors for …Attracting Repeat Customers to Wineries (1999)Attracting Repeat Customers t…An Analysis of Wine Tourism in Italy from a Strategic Service-Based Perspective (2014)An Analysis of Wine Tourism i…Consumer Behavior and Marketing Strategy (1990)Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors? (1996)The four levels of loyalty and the pivotal role of trust: a study of online service dynamics (2004)Appellation as an indicator of quality (2010)Antecedents of consumers’ intention to revisit an online group-buying website: A transaction cost perspective (2015)Purchasing Wine Online: The Effects of Social Influence, Perceived Usefulness, Perceived Ease of Use, and Wine Involvement (2015)Who is the wine tourist? (2002)Food Tourism Around the World development, management and markets (2003)South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product (2003)Wine Tourism Research: The State of Play (2006)The hedonic nature of wine tourism consumption: an experiential view (2009)Experience economy constructs as a framework for understanding wine tourism (2012)Opportunities and Pitfalls of Tourism in a Developing Wine Industry (1995)Consumer generated content - trends and implications for branding. (2006)Wine tourism and hedonic experience: A motivation-based experiential view (2018)Wine tourism research: a systematic review of 20 vintages from 1995 to 2014 (2018)The experience economy: work is theatre & every business a stage (1999)Case Study Research: Design and Methods (1984)Qualitative Data Analysis: An Expanded Sourcebook (1994)Qualitative Data Analysis (2008)Strategic branding of destinations: a framework (2009)Brand new ventures? Insights on start‐ups' branding practices (2010)SME brand building and management: an exploratory study (2010)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications (2002)Wine tourism: an introduction (2009)Dimensions and outcomes of experience quality in tourism: The case of Port wine cellars (2016)Co-creation experiences: The next practice in value creation (2004)Managing the co-creation of value (2007)The digital transformation of innovation and entrepreneurship: Progress, challenges and key themes (2019)Developing wine trails as a tourist attraction in Israel (2004)Expanding the destination image: wine tourism in the Canary Islands (2008)Old wine region, new concept and sustainable development: winery entrepreneurs’ perceived benefits from wine tourism on Spain's Canary Islands (2012)Sustainable Tourism Innovation: Challenging Basic Assumptions (2008)
this work references cited by second hop

References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 2004The future of competition: co-creating unique value with customers2,174 cited
  • 2004A Review of Global Wine Tourism Research296 cited
  • 2004Wine Tourism Behaviour in the Context of a Motivational Framework for Wine Regions and Cellar Doors251 cited
  • 2000Wine tourism in the Mediterranean: A tool for restructuring and development229 cited
  • 1999Critical Success Factors for Wine Tourism155 cited
  • 2004The Post‐visit Consumer Behaviour of New Zealand Winery Visitors126 cited
  • 2005A functional and symbolic perspective to branding Australian SME wineries94 cited
  • 2003The Rock, the Reef and the grape: The challenges of developing wine tourism in regional Australia93 cited
  • 2005The Australian online wine-buying consumer: Motivational and behavioural perspectives89 cited
  • 1999Attracting Repeat Customers to Wineries69 cited

Cited by

  • 2014An Analysis of Wine Tourism in Italy from a Strategic Service-Based Perspective16 cited

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