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The Logical Limitations of Target Marketing

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References

1956Product Differentiation and Market Segmentation as Alternative Marketing Strategies1,909 cited

Cited by

1995New Product Diffusion Models in Marketing: An Assessment of Two Approaches55 cited
2017Brand user profiles seldom change and seldom differ23 cited
2009Do product variants appeal to different segments of buyers within a category?20 cited
2012Do Radio Stations in New Zealand Target Successfully?18 cited
2016Demographic product segmentation in financial services products in Australia and New Zealand17 cited
2014Do customer profiles change over time? An investigation of the success of targeting consumers of Australia’s top 10 banks – 2009 and 201112 cited

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