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The Impact of Public Branding: An Experimental Study on the Effects of Branding Policy on Citizen Trust

16 references·16 citing·39 second hopsampled

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References

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1995An Integrative Model of Organizational Trust10,705 cited
1998Not So Different After All: A Cross-Discipline View Of Trust10,264 cited
2002Developing and Validating Trust Measures for e-Commerce: An Integrative Typology5,540 cited
2001Brand Community3,994 cited
1998Trust And Distrust: New Relationships and Realities3,092 cited
1992Managing Brand Equity: Capitalizing on the Value of a Brand Name2,449 cited
2000Political Trust and Trustworthiness2,181 cited
1986College sophomores in the laboratory: Influences of a narrow data base on social psychology's view of human nature.2,050 cited
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1995Frame Reflection: Toward the Resolution of Intractable Policy Controversies1,710 cited
1998The Political Relevance of Political Trust1,545 cited
1980Usable Knowledge, Social Science and Social Problem Solving1,071 cited
2004Relational network brands: Towards a conceptual model of place brands712 cited

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2005

Brands as Signals: A Cross-Country Validation Study

644 cited

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2016Branding and Isomorphism: The Case of Higher Education84 cited
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2018Branding in the public sector: a systematic literature review and directions for future research50 cited
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2022Creating public value in regional policy. Bringing citizens back in25 cited
2021Conceptualizing country-of-origin image as a country-specific advantage: An insider perspective23 cited
2020Silence from the brands: message control, brand ambassadorship, and the public interest18 cited
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