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A hermenêutica crítica e estudos em marketing: aproximações e possibilidades
16 references·0 citing·47 second hop
A hermenêutica crítica e estudos em marketing: aproximações e possibilidades (2016)A hermenêutica crítica e estudos em marke…Discursivity, difference, and disruption (2013)Discursivity, difference, and…Further evolving the new dominant logic of marketing: from services to the social construction of markets (2006)Further evolving the new domi…Consumer Culture Theory (CCT): Twenty Years of Research (2005)Consumer Culture Theory (CCT)…The Four Service Marketing Myths (2004)The Four Service Marketing My…Evolving to a New Dominant Logic for Marketing (2003)Evolving to a New Dominant Lo…All research is interpretive! (2003)All research is interpretive!The Contest Over Meaning: Hermeneutics as an Interpretive Methodology for Understanding Texts (2002)The Contest Over Meaning: Her…Marketing research in the new millennium: emerging issues and trends (2001)Marketing research in the new…Critical marketing theory: the blueprint? (2001)Critical marketing theory: th…Handbook of qualitative research (1999)Handbook of qualitative resea…On Rethinking Marketing: Our Discipline, Our Practice, Our Methods (1994)On Rethinking Marketing: Our …ANALYZING COMMUNICATION IN AND AROUND ORGANIZATIONS: A CRITICAL HERMENEUTIC APPROACH. (1993)ANALYZING COMMUNICATION IN AN…Marketing theory: evolution and evaluation (1989)Marketing theory: evolution a…"Paradigms Lost": On Theory and Method in Research in Marketing (1983)"Paradigms Lost": On Theory a…The Case for Qualitative Research (1980)The Case for Qualitative Rese…The Habermas-Gadamer Debate (1979)The Habermas-Gadamer DebateThe Presentation of Self in Everyday Life. (1956)The Interpretation of Cultures (1974)Studying Information Technology in Organizations: Research Approaches and Assumptions (1991)Beyond Neopositivists, Romantics, and Localists: A Reflexive Approach to Interviews in Organizational Research (2003)From the Editors: For the Lack of a Boilerplate: Tips on Writing Up (and Reviewing) Qualitative Research (2009)The Discovery of Grounded Theory (2017)The Structure of Scientific Revolutions (1963)Basics of Grounded Theory Analysis: Emergence Vs. Forcing (1992)Making sense of qualitative data (1996)Ongoing search among industrial buyers (2006)Conflicts and value co-creation in project networks (2011)Paths Toward Radical Service Innovation in Manufacturing Companies—A Service‐Dominant Logic Perspective (2018)An Evolutionary Theory of Economic Change. (1983)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Theory of the Growth of the Firm (1995)Service-dominant logic: continuing the evolution (2007)Institutions and axioms: an extension and update of service-dominant logic (2015)Understanding Customer Experience Throughout the Customer Journey (2016)Mass customization: The new frontier in business competition (1999)Marketing management: analysis. planning. implementation and control (2000)Whither Services Marketing? (2004)Contextualization and value-in-context: How context frames exchange (2011)Service-dominant logic 2025 (2016)What about interaction? (2009)Problematizing the Concept of Tourism Destination: An Analysis of Different Theoretical Approaches (2010)The coherence of inconsistencies: Attitude–behaviour gaps and new consumption communities (2011)Advances in Consumer Research (2025)Validity in Interpretation (1967)Beyond Objectivism and Relativism (1984)Understanding Business Process Change Failure: An Actor-Network Perspective (2006)Relationally Reflexive Practice (2014)The model of the text: meaningful action considered as a text (2016)From Templates to Heuristics: How and Why to Move Beyond the Gioia Methodology (2020)Possessions and the Extended Self (1988)Managing the co-creation of value (2007)Customer Engagement (2011)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The Interpretation of Cultures (2017)Humanistic Inquiry in Marketing Research: Philosophy, Method, and Criteria (1986)In Defense of Being “Native”: The Case for Insider Academic Research (2007)Cross-Sectional versus Longitudinal Survey Research: Concepts, Findings, and Guidelines (2008)How Firms Relate to Their Markets: An Empirical Examination of Contemporary Marketing Practices (2002)Value in business markets: What do we know? Where are we going? (2005)Exploring the Social Supportive Role of Third Places in Consumers' Lives (2006)How Many Interviews Are Enough? (2005)Using thematic analysis in psychology (2006)Thematic Analysis (2017)
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References

  • 2003Evolving to a New Dominant Logic for Marketing14,777 cited
  • 1999Handbook of qualitative research9,036 cited
  • 2005Consumer Culture Theory (CCT): Twenty Years of Research3,671 cited
  • 1980The Case for Qualitative Research1,853 cited
  • 2004The Four Service Marketing Myths1,339 cited
  • 1983"Paradigms Lost": On Theory and Method in Research in Marketing772 cited
  • 2003All research is interpretive!332 cited
  • 2006Further evolving the new dominant logic of marketing: from services to the social construction of markets329 cited
  • 1989Marketing theory: evolution and evaluation310 cited
  • 2002The Contest Over Meaning: Hermeneutics as an Interpretive Methodology for Understanding Texts243 cited
  • 1994On Rethinking Marketing: Our Discipline, Our Practice, Our Methods227 cited
  • 1993ANALYZING COMMUNICATION IN AND AROUND ORGANIZATIONS: A CRITICAL HERMENEUTIC APPROACH.218 cited
  • 2013Discursivity, difference, and disruption171 cited
  • 2001Marketing research in the new millennium: emerging issues and trends146 cited
  • 1979The Habermas-Gadamer Debate142 cited
  • 2001

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Critical marketing theory: the blueprint?
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