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Brand vulnerability to product assortments and prices
16 references·0 citing·46 second hop
Brand vulnerability to product assortments and prices (2013)Brand vulnerability to product assortment…The Influence of Assortment Structure on Perceived Variety and Consumption Quantities (2004)The Influence of Assortment S…When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice (2003)When More Is Less and Less Is…The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)The Chain of Effects from Bra…Having trouble with your strategy? Then map it. (2001)Having trouble with your stra…Developing and validating a multidimensional consumer-based brand equity scale (2001)Developing and validating a m…When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …When choice is demotivating: Can one desire too much of a good thing? 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this work references cited by second hop

References

  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 2001The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty6,666 cited
  • 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
  • 2000When choice is demotivating: Can one desire too much of a good thing?2,885 cited
  • 1990Conjoint Analysis in Marketing: New Developments with Implications for Research and Practice2,692 cited
  • 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
  • 1993The Measurement and Determinants of Brand Equity: A Financial Approach1,502 cited
  • 1992Behavioral Decision Research: A Constructive Processing Perspective1,449 cited
  • 1989A Probabilistic Choice Model for Market Segmentation and Elasticity Structure1,348 cited
  • 2001Having trouble with your strategy? Then map it.1,153 cited
  • 2003When More Is Less and Less Is More: The Role of Ideal Point Availability and Assortment in Consumer Choice673 cited
  • 2004The Influence of Assortment Structure on Perceived Variety and Consumption Quantities620 cited
  • 1993Measuring brand value with scanner data618 cited
  • 1982A Dynamic Attribute Satiation Model of Variety-Seeking Behavior542 cited

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  • 1999Endogeneity in Brand Choice Models503 cited
  • 1999The Variety of an Assortment479 cited
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