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Using Self-congruity and Ideal Congruity to Predict Purchase Intention

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2006Multiple reference effects in service evaluations: Roles of alternative attractiveness and self-image congruity156 cited
2012Image Congruence and Relationship Quality in Predicting Switching Intention155 cited
2018Talent Management and Employee Retention: An Integrative Research Framework139 cited
2010Self-Congruity Theory: To What Extent Does It Hold in Tourism?

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2015Antecedents and consequences of self-congruity123 cited

2000Self‐congruity and product evaluation: a cross‐cultural study118 cited

2008Understanding the role of retail store service in light of self‐image–store image congruence105 cited

2008Assessing the effects of self‐congruity, attitudes and customer satisfaction on customer behavioural intentions in retail environment98 cited

2008The moderating effects of product involvement on situational brand choice85 cited

2001Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK76 cited

1999Projecting the right image: using projective techniques to measure brand image72 cited

2008Customer‐employee relationship63 cited

2013A cultural exploration of consumers’ interactions and relationships with celebrities62 cited

2012Optimizing the Online Channel in Professional Sport to Create Trusting and Loyal Consumers: The Role of the Professional Sports Team Brand and Service Quality58 cited