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Does Product Placement Change Television Viewers’ Social Behavior?
16 references·1 citing·34 second hop
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1998
Toward a Framework of Product Placement: Theoretical Propositions
222 cited
  • 2009Television and Divorce: Evidence from Brazilian Novelas191 cited
  • Cited by

    • 2017One Hundred Years of Photoplay: Hugo Münsterberg's Lasting Contribution to Cognitive Movie Psychology6 cited