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Neuromarketing: The New Science of Advertising
15 references·3 citing·41 second hop
Neuromarketing: The New Science of Advertising (2015)Neuromarketing: The New Science of Advert…Buyology: Truth and Lies About Why We Buy by Martin Lindstrom (2010)Buyology: Truth and Lies Abou…Culture shapes a mesolimbic response to signals of dominance and subordination that associates with behavior (2009)Culture shapes a mesolimbic r…Buy ology : truth and lies about why we buy (2008)Buy ology : truth and lies ab…Brains and brands: developing mutually informative research in neuroscience and marketing (2008)Brains and brands: developing…What is ‘neuromarketing’? A discussion and agenda for future research (2006)What is ‘neuromarketing’? A d…NeuroEconomics: An overview from an economic perspective (2005)NeuroEconomics: An overview f…Neuroeconomics: Why Economics Needs Brains (2004)Neuroeconomics: Why Economics…The blank slate: the modern denial of human nature (2003)The blank slate: the modern d…Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics (2003)Decisions, Uncertainty, and t…Decisions uncertainty. and the brain: The science of neuroeconomics (2003)Decisions uncertainty. and th…The Blank Slate: The Modern Denial of Human Nature (2002)The Blank Slate: The Modern D…A framework for marketing management (2000)A framework for marketing man…Marketing Principles and Practice (1993)Marketing Principles and Prac…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Culture and the Self: Implica…Neuromarketing: a historical review (2020)Neuromarketing: a historical …Autonomic emotional responses to food: Private label brands versus National Brands (2020)Autonomic emotional responses…Avaliação do efeito país de origem para vinhos brasileiros: um estudo experimental aplicando a ferramenta eletroencefalografia (EEG) (2018)Avaliação do efeito país de o…The Commitment-Trust Theory of Relationship Marketing (1994)Neural Correlates of Behavioral Preference for Culturally Familiar Drinks (2004)What Does the Brain Tell Us About Trust and Distrust? Evidence from a Functional Neuroimaging Study (2010)Neuromarketing: The New Science of Consumer Behavior (2011)Branding the brain: A critical review and outlook (2012)A circumplex model of affect. (1980)Culture's Consequences: International Differences in Work-Related Values. (1983)Motivation and Personality (1997)The Emerging Field of Emotion Regulation: An Integrative Review (1998)Subjective well-being: Three decades of progress. (1999)The weirdest people in the world? (2010)Feeling and thinking: Preferences need no inferences. (1980)The Evolution of Cooperation (1981)Foundations of social theory (1990)On The Use of Neurophysiological Tools in Is Research: Developing A Research Agenda for Neurois1 (2012)Demystifying neuromarketing (2018)Consumer Behaviour through the Eyes of Neurophysiological Measures: State-of-the-Art and Future Trends (2019)Prospect Theory: An Analysis of Decision under Risk (1979)Prospect theory: An analysis of decision under risk (1988)Risk as feelings. (2001)A Cognitive Hierarchy Model of Games (2004)Neuromarketing: a layman's look at neuroscience and its potential application to marketing practice (2007)Recent developments in the economics of entrepreneurship (2008)Influence of Price and Quality to Customer Satisfaction: Neuromarketing Approach (2011)Neuromarketing and Evaluation of Cognitive and Emotional Responses of Consumers to Marketing Stimuli. (2014)The future of consumer decision making (2017)Enhancing Promotional Strategies Within Social Marketing Programs: Use of Web 2.0 Social Media (2008)A data-driven approach to predict the success of bank telemarketing (2014)Authentically Fake? How Consumers Respond to the Influence of Virtual Influencers (2022)Rationality and Psychology in International Politics (2005)Money as tool, money as drug: The biological psychology of a strong incentive (2006)An Interpersonal Approach to Emotion in Social Decision Making (2010)The faculty of language: what's special about it? (2005)Self‐Regulation and the Problem of Human Autonomy: Does Psychology Need Choice, Self‐Determination, and Will? (2006)Sources of Self-Efficacy in School: Critical Review of the Literature and Future Directions (2008)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Partial Least Squares Structural Equation Modeling (2017)Breaking the Conflict Trap: Civil War and Development Policy (2003)Personality profiles of cultures: Aggregate personality traits. (2005)Genetics and intelligence differences: five special findings (2014)
this work references cited by second hop

References

  • 1991Culture and the Self: Implications for Cognition, Emotion, and Motivation21,977 cited
  • 1991Managing brand equity : capitalizing on the value of a brand name.3,547 cited
  • 2003The blank slate: the modern denial of human nature2,443 cited
  • 2002The Blank Slate: The Modern Denial of Human Nature1,311 cited
  • 2000A framework for marketing management1,118 cited
  • 2006What is ‘neuromarketing’? A discussion and agenda for future research862 cited
  • 2003Decisions uncertainty. and the brain: The science of neuroeconomics418 cited
  • 2004Neuroeconomics: Why Economics Needs Brains337 cited
  • 2005NeuroEconomics: An overview from an economic perspective287 cited
  • 2008Buy ology : truth and lies about why we buy179 cited
  • 2009Culture shapes a mesolimbic response to signals of dominance and subordination that associates with behavior138 cited
  • 2008Brains and brands: developing mutually informative research in neuroscience and marketing99 cited
  • 2003Decisions, Uncertainty, and the Brain: The Science of Neuroeconomics86 cited
  • 1993Marketing Principles and Practice85 cited
  • 2010Buyology: Truth and Lies About Why We Buy by Martin Lindstrom50 cited

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Cited by

  • 2020Neuromarketing: a historical review29 cited
  • 2020Autonomic emotional responses to food: Private label brands versus National Brands18 cited
  • 2018Avaliação do efeito país de origem para vinhos brasileiros: um estudo experimental aplicando a ferramenta eletroencefalografia (EEG)0 cited