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What Drives Cyber Shop Brand Equity? An Empirical Evaluation of Online Shopping System Benefit with Brand Experience
16 references·1 citing·38 second hop
What Drives Cyber Shop Brand Equity? An Empirical Evaluation of Online Shopping System Benefit with Brand Experience (2012)What Drives Cyber Shop Brand Equity? An E…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…The Effect of Word of Mouth on Sales: Online Book Reviews (2006)The Effect of Word of Mouth o…User Acceptance of Information Technology: Toward A Unified View1 (2003)User Acceptance of Informatio…Factors influencing the usage of websites: the case of a generic portal in The Netherlands (2003)Factors influencing the usage…Cultivating Service Brand Equity (2000)Cultivating Service Brand Equ…Mental accounting matters (1999)Mental accounting mattersMeasuring Brand Equity Across Products and Markets (1996)Measuring Brand Equity Across…The Measurement and Determinants of Brand Equity: A Financial Approach (1993)The Measurement and Determina…Lisrel 8: Structural Equation Modeling With the Simplis Command Language (1993)Lisrel 8: Structural Equation…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…A Dynamic Process Model of Service Quality: From Expectations to Behavioral Intentions (1993)A Dynamic Process Model of Se…Managing brand equity : capitalizing on the value of a brand name. (1991)Managing brand equity : capit…Consumer Learning: Advertising and the Ambiguity of Product Experience (1986)Consumer Learning: Advertisin…The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun (1982)The Experiential Aspects of C…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…Coefficient Alpha and the Internal Structure of Tests (1951)Coefficient Alpha and the Int…Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment (2021)Insights and anatomy of brand…The Theory of Buyer Behavior (1971)Structure and Functions of Fantasy (1974)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)The theory of planned behavior (1991)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)Older Adults' Reasons for Using Technology while Aging in Place (2015)Diffusion of Innovations 1 (2019)Measurement and prediction (1950)Intraclass correlations: Uses in assessing rater reliability. (1979)The Pittsburgh sleep quality index: A new instrument for psychiatric practice and research (1989)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Understanding Attitudes and Predicting Social Behavior (1980)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)Customer Satisfaction, Market Share, and Profitability: Findings From Sweden (1994)Dimensions of Brand Personality (1997)A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions (1980)Customer Engagement Behavior: Theoretical Foundations and Research Directions (2010)Customer Engagement (2011)Understanding Customer Experience Throughout the Customer Journey (2016)Medical Innovation: A Diffusion Study. (1967)Word-of-Mouth Communication and Social Learning (1995)Trust among strangers in internet transactions: Empirical analysis of eBay' s reputation system (2004)Consumer engagement in a virtual brand community: An exploratory analysis (2011)What Makes Online Content Viral? (2011)Significance tests and goodness of fit in the analysis of covariance structures. (1980)On the Evaluation of Structural Equation Models (1988)When to use and how to report the results of PLS-SEM (2018)Power analysis and determination of sample size for covariance structure modeling. (1996)Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification. (1998)Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures (2003)An Examination of Selected Marketing Mix Elements and Brand Equity (2000)Developing and validating a multidimensional consumer-based brand equity scale (2001)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Partial Least Squares Structural Equation Modeling (2017)
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  • 2003User Acceptance of Information Technology: Toward A Unified View144,945 cited
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1,425 cited
  • 1986Consumer Learning: Advertising and the Ambiguity of Product Experience908 cited
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    • 2021Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment12 cited