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• 2006Remembering motivation research: toward an alternative genealogy of interpretive consumer research175 cited
• 2010Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics146 cited
• 2004The consequences of unmet needs: the evolving role of motivation in consumer research141 cited
• 1997La nostalgie: un thème récent dans la recherche marketing90 cited
• 2008Fifty Years Using the Wrong Model of Advertising88 cited
• 2004How Customers Think: Essential Insights into the Mind of the Market85 cited
• 2014The context of colour–flavour associations in crisps packaging: A cross-cultural study comparing Chinese, Colombian, and British consumers84 cited
• 2002A grounded theory of beer consumption in Australia70 cited
• 2009The Development of Consumer-Based Consumption Constellations in Children69 cited
• 2015Exploring the Feelings and Thoughts that Accompany the Experience of Consumption Desires55 cited
• 2017Dual Roles of Consumers: Towards an Insight into Collaborative Consumption Motives52 cited
• 1990Literary Criticism and the History of Marketing Thought: A New Perspective on "Reading" Marketing Theory51 cited
• 2019Visual merchandising of pastries in foodscapes: The influence of plate colours on consumers’ flavour expectations and perceptions44 cited