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Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue
16 references·14 citing·35 second hop
Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue (2013)Freemium Economics: Leveraging Analytics …The Lean Startup (2011)The Lean StartupCustomer-Base Analysis in a Discrete-Time Noncontractual Setting (2010)Customer-Base Analysis in a D…Modeling Customer Lifetime Value (2006)Modeling Customer Lifetime Va…Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords (2006)Internet Advertising and the …RFM and CLV: Using Iso-Value Curves for Customer Base Analysis (2005)RFM and CLV: Using Iso-Value …CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING (2005)CUSTOMER LIFETIME VALUE, CUST…“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model (2005)“Counting Your Customers” the…Customer lifetime value approaches and best practice applications (2004)Customer lifetime value appro…Customers as assets (2003)Customers as assetsDiagnosing Customer Value: Integrating the Value Process and Relationship Marketing (2001)Diagnosing Customer Value: In…Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (1996)Know Your Customer: New Appro…Discrete Choice Theory of Product Differentiation (1992)Discrete Choice Theory of Pro…The Concept of Corporate Strategy (1987)The Concept of Corporate Stra…Counting Your Customers: Who-Are They and What Will They Do Next? (1987)Counting Your Customers: Who-…Pricing: Making Profitable Decisions (1980)Pricing: Making Profitable De…The Economics of Welfare (1933)The Economics of WelfareNAVIGATING THE DIGITAL TRANSFORMATION JOURNEY: STRATEGIES FOR STARTUP GROWTH AND INNOVATION IN THE DIGITAL ERA (2024)NAVIGATING THE DIGITAL TRANSF…Social networks for enhanced player churn prediction in mobile free-to-play games (2022)Social networks for enhanced …Representativeness and face-ism: Gender bias in image search (2022)Representativeness and face-i…perCLTV: A General System for Personalized Customer Lifetime Value Prediction in Online Games (2022)perCLTV: A General System for…"Money Doesn't Buy You Happiness": Negative Consequences of Using the Freemium Model for Mental Health Apps (2022)"Money Doesn't Buy You Happin…On top of the game? The double‐edged sword of incorporating social features into freemium products (2021)On top of the game? The doubl…Visualising a “good game”: analytics as a calculative engine in a digital environment (2019)Visualising a “good game”: an…Pricing in Consumer Digital Markets: A Dynamic Framework (2019)Pricing in Consumer Digital M…Why do people play location-based augmented reality games: A study on Pokémon GO (2018)Why do people play location-b…To be or not to be...social (2018)To be or not to be...socialCustomer retention in freemium applications (2018)Customer retention in freemiu…Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE (2018)Customer Lifetime Value Predi…Models, Mediation, and Mobilization: A Framework for Analyzing Technology and Inequality (2017)Models, Mediation, and Mobili…Crushing Candy: The Free-to-Play Game in Its Connective Commodity Form (2015)Crushing Candy: The Free-to-P…Customer lifetime value: Marketing models and applications (1998)On the Profitability of Long-Life Customers in a Noncontractual Setting: An Empirical Investigation and Implications for Marketing (2000)The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration (2003)Expanding the Role of Marketing: From Customer Equity to Market Capitalization (2009)Analytics for Customer Engagement (2010)Consumer Heterogeneity and Paid Search Effectiveness: A Large-Scale Field Experiment (2015)Marketing's Role in the Implementation of Business Strategies: A Critical Review and Conceptual Framework (1987)Consumer perceived value: The development of a multiple item scale (2001)Understanding digital content marketing (2008)Insights and New Directions from Demand-Side Approaches to Technology Innovation, Entrepreneurship, and Strategic Management Research (2011)The management of project management: A conceptual framework for project governance (2013)Customer lifetime value research in marketing: A review and future directions (2002)Customer Portfolio Management: Toward a Dynamic Theory of Exchange Relationships (2004)The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research (2004)Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation (2006)Return on Marketing: Using Customer Equity to Focus Marketing Strategy (2003)Handling class imbalance in customer churn prediction (2008)Firm-Created Word-of-Mouth Communication: Evidence from a Field Test (2009)A resource‐based view of the firm (1984)Dynamic capabilities and strategic management (1997)Firm resources and sustained competitive advantage (2004)The Regulation of Entry (2000)The Theory of Incentives: The Principal-Agent Model (2001)Bank regulation and supervision: what works best? (2003)Technology, Geography, and Trade (2002)Micro-Foundations of Urban Agglomeration Economies (2003)Gravity Equations: Workhorse,Toolkit, and Cookbook (2014)Effects of Price, Brand, and Store Information on Buyers' Product Evaluations (1991)Customer value: The next source for competitive advantage (1997)Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments (2000)Implications of Loyalty Program Membership and Service Experiences for Customer Retention and Value (2000)Creating Enduring Customer Value (2016)Value in business markets: What do we know? Where are we going? (2005)Relationship value and relationship quality (2006)VALUE, SATISFACTION AND BEHAVIORAL INTENTIONS IN AN ADVENTURE TOURISM CONTEXT (2009)
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References

  • 1933The Economics of Welfare5,138 cited
  • 1987The Concept of Corporate Strategy4,092 cited
  • 1992Discrete Choice Theory of Product Differentiation2,327 cited
  • 1980Pricing: Making Profitable Decisions1,780 cited
  • 1996Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction796 cited
  • 2006Modeling Customer Lifetime Value732 cited
  • 2001Diagnosing Customer Value: Integrating the Value Process and Relationship Marketing638 cited
  • 1987Counting Your Customers: Who-Are They and What Will They Do Next?636 cited
  • 2005RFM and CLV: Using Iso-Value Curves for Customer Base Analysis595 cited
  • 2003Customers as assets478 cited
  • 2005“Counting Your Customers” the Easy Way: An Alternative to the Pareto/NBD Model454 cited
  • 2011The Lean Startup338 cited
  • 2006Internet Advertising and the Generalized Second Price Auction: Selling Billions of Dollars Worth of Keywords333 cited
  • 2005CUSTOMER LIFETIME VALUE, CUSTOMER PROFITABILITY AND THE TREATMENT OF ACQUISITION SPENDING201 cited
  • 2004Customer lifetime value approaches and best practice applications192 cited
  • 2010

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Customer-Base Analysis in a Discrete-Time Noncontractual Setting
157 cited

Cited by

  • 2015Crushing Candy: The Free-to-Play Game in Its Connective Commodity Form146 cited
  • 2018Why do people play location-based augmented reality games: A study on Pokémon GO127 cited
  • 2021On top of the game? The double‐edged sword of incorporating social features into freemium products45 cited
  • 2018To be or not to be...social43 cited
  • 2018Customer Lifetime Value Prediction in Non-Contractual Freemium Settings: Chasing High-Value Users Using Deep Neural Networks and SMOTE37 cited
  • 2022perCLTV: A General System for Personalized Customer Lifetime Value Prediction in Online Games29 cited
  • 2024NAVIGATING THE DIGITAL TRANSFORMATION JOURNEY: STRATEGIES FOR STARTUP GROWTH AND INNOVATION IN THE DIGITAL ERA28 cited
  • 2018Customer retention in freemium applications20 cited
  • 2022Social networks for enhanced player churn prediction in mobile free-to-play games18 cited
  • 2022Representativeness and face-ism: Gender bias in image search18 cited
  • 2019Visualising a “good game”: analytics as a calculative engine in a digital environment16 cited
  • 2022"Money Doesn't Buy You Happiness": Negative Consequences of Using the Freemium Model for Mental Health Apps15 cited
  • 2019Pricing in Consumer Digital Markets: A Dynamic Framework14 cited
  • 2017Models, Mediation, and Mobilization: A Framework for Analyzing Technology and Inequality0 cited