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The Role of the Accent in Radio Advertisements to Ethnic Audiences

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References

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1992The Role of Accent on the Credibility and Effectiveness of the International Business Person: The Case of Guatemala39 cited

1994Language attitudes: An interactive situated approach30 cited

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2020When foreign brands appear local, and local brands appear foreign15 cited
2016Examining the public’s exposure to reports about ethnic groups in mainstream Russian media9 cited
2019The Effect of Different Degrees of Regional Accentedness in Radio Commercials: An Experiment with German Consumers3 cited