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Exploring the Persuasive Effects of a Commercial For a Pharmaceutical Product: the Elderly Vs. Young Adults
5 references·0 citing·26 second hop
Exploring the Persuasive Effects of a Commercial For a Pharmaceutical Product: the Elderly Vs. Young Adults (1998)Exploring the Persuasive Effects of a Com…Theoretical Perspectives on Cognitive Aging (2016)Theoretical Perspectives on C…Measuring the Involvement Construct (1985)Measuring the Involvement Con…Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Central and Peripheral Routes…Age Differences in Information Processing: A Perspective on the Aged Consumer (1977)Age Differences in Informatio…Translations in gerontology: From lab to life: Utilizing information. (1974)Translations in gerontology: …Ageing and Human Skill (1958)An Age-decrement in the Ability to Ignore Irrelevant Information (1965)Decision and stress (1971)Career adaptivity: The effective adaptation of managers to changing role demands. (1977)Identity versus equivalence of psychological measures and constructs. (1980)The Theory of Fluid and Crystallized Intelligence in Relation to Concepts of Cognitive Psychology and Aging in Adulthood (1982)The Theory of Buyer Behavior (1971)An Information Processing Theory of Consumer Choice (1979)Consumer perceived value: The development of a multiple item scale (2001)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)Statistical principles in experimental design. (1962)Understanding Attitudes and Predicting Social Behavior (1980)The Elaboration Likelihood Model of Persuasion (1986)The Persuasion Knowledge Model: How People Cope with Persuasion Attempts (1994)Communication and Persuasion: Central and Peripheral Routes to Attitude Change (2015)A Theory of Cognitive Dissonance (2017)Growing Old: The Process of Disengagement. (1962)Generalized expectancies for internal versus external control of reinforcement. (1966)Activism and Powerful Others: Distinctions within the Concept of Internal-External Control (1974)Television and Interpersonal Influences on Adolescent Consumer Learning (1979)"Paradigms Lost": On Theory and Method in Research in Marketing (1983)How to unring the bell: A meta-analytic approach to correction of misinformation (2018)The processing-speed theory of adult age differences in cognition. (1996)Enrichment Effects on Adult Cognitive Development (2008)The Adaptive Brain: Aging and Neurocognitive Scaffolding (2008)
this work references cited by second hop

References

  • 1985Measuring the Involvement Construct6,012 cited
  • 1983Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement4,602 cited
  • 2016Theoretical Perspectives on Cognitive Aging940 cited
  • 1977Age Differences in Information Processing: A Perspective on the Aged Consumer342 cited
  • 1974Translations in gerontology: From lab to life: Utilizing information.37 cited

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