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The Implicit Association Test as a measure of implicit consumer attitudes

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References

1995Implicit social cognition: Attitudes, self-esteem, and stereotypes.6,677 cited
1997The automaticity of everyday life.1,223 cited

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2006The development and psychometric validation of the Disability Attitude Implicit Association Test.152 cited
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2004Indirectly measuring evaluations of several attitude objects in relation to a neutral reference point56 cited
2013An ERP-study of brand and no-name products20 cited
2025Consumer brand choice in the metaverse: Exploring personal and social factors19 cited
2011The role of faith in intuition, need for cognition and method of attitude formation in implicit–explicit brand attitude relationship strength19 cited
2007Measuring the Nonconscious Implicit Social Cognition on Consumer Behavior13 cited
2007On once and future things: A temporal asymmetry in judgments of likelihood1 cited

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