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HOW WELL DOES BRAND PERSONALITY PREDICT BRAND CHOICE? A MEASUREMENT SCALE AND ANALYSIS USING BINARY REGRESSION MODELS

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References

1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
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1994Mini-Markers: A Brief Version of Goldberg's Unipolar Big-Five Markers1,706 cited
1962Personality: A Psychological Interpretation1,561 cited
2003A scale for measuring store personality227 cited
2001Brand personality and consumer self-expression: Single or dual carriageway?175 cited

Cited by

2011Dimensiones de personalidad de marca. Caso de estudio: cadenas de farmacias12 cited
2013CONGRUENCE BETWEEN BRAND AND CONSUMER PERSONALITIES12 cited
2008Medición de la personalidad de marca en el mercado automotriz11 cited
2012From Aaker to Heere: A Review and Comparison of Brand Personality Scales8 cited

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