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Healthy weight and lifestyle advertisements: an assessment of their persuasive potential
11 references·1 citing·38 second hop
Healthy weight and lifestyle advertisements: an assessment of their persuasive potential (2015)Healthy weight and lifestyle advertisemen…Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge (2015)Leveraging Consumer Psycholog…Achieving behavioural changes in individuals and populations (2013)Achieving behavioural changes…Use of mass media campaigns to change health behaviour (2010)Use of mass media campaigns t…A 10-Year Retrospective of Research in Health Mass Media Campaigns: Where Do We Go From Here? (2006)A 10-Year Retrospective of Re…Analyzing media messages using quantitative content analysis in research (2005)Analyzing media messages usin…Fear appeals in social marketing: Strategic and ethical reasons for concern (2004)Fear appeals in social market…A Meta-Analysis of Fear Appeals: Implications for Effective Public Health Campaigns (2000)A Meta-Analysis of Fear Appea…Advertising characteristics and the attitude towards the ad: a study of 100 likeable TV commercials (1998)Advertising characteristics a…Social Learning Theory and the Health Belief Model (1988)Social Learning Theory and th…The Health Belief Model: A Decade Later (1984)The Health Belief Model: A De…Understanding Attitudes and Predicting Social Behavior (1980)Understanding Attitudes and P…Identifying effective healthy weight and lifestyle advertisements: Focus groups with Australian adults (2016)Identifying effective healthy…Experimental and Quasi-Experimental Designs for Research (1963)Health Behavior and Health Education: Theory, Research, and Practice (1992)Public Communication Campaigns (2001)Does tailoring matter? Meta-analytic review of tailored print health behavior change interventions. (2007)Improving mental health literacy as a strategy to facilitate early intervention for mental disorders (2007)Are Health Behavior Change Interventions That Use Online Social Networks Effective? A Systematic Review (2014)Attitudes, Personality and Behavior (1988)Zero defections: quality comes to services. (1990)The Commitment-Trust Theory of Relationship Marketing (1994)Guilt and giving: A process model of empathy and efficacy (2007)Guilt appeals: Persuasion knowledge and charitable giving (2007)“Fear Won't Do It” (2009)A Protection Motivation Theory of Fear Appeals and Attitude Change1 (1975)Putting the fear back into fear appeals: The extended parallel process model (1992)Methods of Meta-Analysis (2004)Effective Messages in Vaccine Promotion: A Randomized Trial (2014)Appealing to fear: A meta-analysis of fear appeal effectiveness and theories. (2015)Using social and behavioural science to support COVID-19 pandemic response (2020)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Self-efficacy: Toward a unifying theory of behavioral change. (1977)Beyond the divide between cognition and discourse: Using interpretative phenomenological analysis in health psychology (1996)Social Learning Theory. (1978)Positive Youth Development in the United States: Research Findings on Evaluations of Positive Youth Development Programs (2004)The Role of Behavioral Science Theory in Development and Implementation of Public Health Interventions (2010)From Intentions to Actions: A Theory of Planned Behavior (1985)User Acceptance of Computer Technology: A Comparison of Two Theoretical Models (1989)The theory of planned behavior (1991)Computer-Mediated Discourse Analysis: An Approach to Researching Online Behavior (2004)The Content Analysis of Media Frames: Toward Improving Reliability and Validity (2008)The Role of Social Media Content Format and Platform in Users’ Engagement Behavior (2020)Health Disparities Among Lesbian, Gay, and Bisexual Older Adults: Results From a Population-Based Study (2013)Advancing social connection as a public health priority in the United States. (2017)The Influence of Product/Nudity Congruence on Advertising Effectiveness (2005)First-Class in-Flight Services and Advertising Effectiveness: Antecedents of Customer-Centric Innovativeness and Brand Loyalty in the United States (US) Airline Industry (2015)Assessing the determinants of flow experience in the adoption of learning management systems: the moderating role of perceived institutional support (2017)Larger partitions lead to larger sales: Divided grocery carts alter purchase norms and increase sales (2017)Portraying Humans as Machines to Promote Health: Unintended Risks, Mechanisms, and Solutions (2020)Message framing effects on food consumption: A social marketing perspective (2021)
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References

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Cited by

  • 2016Identifying effective healthy weight and lifestyle advertisements: Focus groups with Australian adults15 cited

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