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The transformation of higher education: evaluation of CRM concept application and its impact on student satisfaction
16 references·1 citing·40 second hop
The transformation of higher education: evaluation of CRM concept application and its impact on student satisfaction (2015)The transformation of higher education: e…Universities in a competitive global marketplace (2006)Universities in a competitive…RESEARCH AND PRACTICE OF STUDENT RETENTION: WHAT NEXT? (2006)RESEARCH AND PRACTICE OF STUD…The Customer Relationship Management Process: Its Measurement and Impact on Performance (2004)The Customer Relationship Man…The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing (2003)The Identity Salience Model o…Learner-Centered Teaching: Five Key Changes to Practice (2003)Learner-Centered Teaching: Fi…The McDonaldization of Society (2001)The McDonaldization of SocietyFactor analysis and scale revision. 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References

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  • 1998A Dynamic Model of the Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction1,948 cited
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  • 2003

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The Identity Salience Model of Relationship Marketing Success: The Case of Nonprofit Marketing
787 cited

Cited by

  • 2020Marketing Mix Instruments as Factors of Improvement of Students’ Satisfaction in Higher Education Institutions in Republic of Serbia and Spain26 cited