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The most potential principles of social media
16 references·0 citing·49 second hop
The most potential principles of social media (2016)The most potential principles of social m…The Impact of Social Media Marketing on Brand Loyalty (2012)The Impact of Social Media Ma…Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model (2012)Content Contribution for Reve…We’re all connected: The power of the social media ecosystem (2011)We’re all connected: The powe…Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands (2011)Usage, barriers and measureme…To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession (2011)To Be or Not to Be in Social …The Role of Marketing in Social Media: How Online Consumer Reviews Evolve (2011)The Role of Marketing in Soci…Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior? 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this work references cited by second hop

References

  • 2009Users of the world, unite! The challenges and opportunities of Social Media17,866 cited
  • 2001Social Cognitive Theory: An Agentic Perspective15,469 cited
  • 1982Control problems of grey systems4,503 cited
  • 2009Social media: The new hybrid element of the promotion mix4,108 cited
  • 2011We’re all connected: The power of the social media ecosystem1,657 cited
  • 2006An extension of TOPSIS for group decision making1,451 cited
  • 2011Usage, barriers and measurement of social media marketing: An exploratory investigation of small and medium B2B brands1,004 cited
  • 2010Social interaction via new social media: (How) can interactions on Twitter affect effectual thinking and behavior?790 cited
  • 2011The Role of Marketing in Social Media: How Online Consumer Reviews Evolve606 cited
  • 2003The leading edge in QFD: past, present and future505 cited
  • 2012The Impact of Social Media Marketing on Brand Loyalty471 cited
  • 2006A hybrid MCDM model for strategic vendor selection427 cited
  • 2006A fuzzy-QFD approach to supplier selection392 cited
  • 2012Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model243 cited
  • 2011To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession

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240 cited
  • 2007Incremental analysis for MCDM with an application to group TOPSIS161 cited
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