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Exploring the integration of social media within integrated marketing communication frameworks
16 references·1 citing·44 second hop
Exploring the integration of social media within integrated marketing communication frameworks (2016)Exploring the integration of social media…Recenzja książki. Robert K. yin, Case Study Research. Design and Methods (fourth Edition), thousand Oaks, CA: Sage Publications, 2009 (2012)Recenzja książki. Robert K. y…Social media? Get serious! Understanding the functional building blocks of social media (2011)Social media? Get serious! Un…Users of the world, unite! The challenges and opportunities of Social Media (2009)Users of the world, unite! Th…Social media: The new hybrid element of the promotion mix (2009)Social media: The new hybrid …Qualitative Data Analysis (2008)Qualitative Data AnalysisUsing thematic analysis in psychology (2006)Using thematic analysis in ps…Qualitative research: Methods in the social sciences (2006)Qualitative research: Methods…A Conceptual and Operational Definition of Personal Innovativeness in the Domain of Information Technology (1998)A Conceptual and Operational …Focus Groups as Qualitative Research (1997)Focus Groups as Qualitative R…CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)CONDUCTING INTERORGANIZATIONA…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…Market Orientation: The Construct, Research Propositions, and Managerial Implications (1990)Market Orientation: The Const…A Conceptual Model of Service Quality and Its Implications for Future Research (1985)A Conceptual Model of Service…Case Study Research: Design and Methods (1984)Case Study Research: Design a…Qualitative research and evaluation methods (1980)Qualitative research and eval…Content Analysis in Consumer Research (1977)Content Analysis in Consumer …Developing customer engagement through communication consistency and channel coordination (2023)Developing customer engagemen…Qualitative evaluation and research methods (1990)Qualitative Data Analysis: An Expanded Sourcebook (1994)Basics of qualitative research : techniques and procedures for developing grounded theory (1998)Older Adults' Reasons for Using Technology while Aging in Place (2015)Thematic Analysis (2017)Reflecting on reflexive thematic analysis (2019)Upper Echelons: The Organization as a Reflection of Its Top Managers (1984)Dimensions of Consumer Expertise (1987)Market Orientation: Antecedents and Consequences (1993)Organizational culture and leadership (1993)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)The Field behind the Screen: Using Netnography for Marketing Research in Online Communities (2002)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)The Practice of Social Research (1989)A method of analysing interview transcripts in qualitative research (1991)The Reification of Absorptive Capacity: A Critical Review and Rejuvenation of the Construct (2006)How to plan and perform a qualitative study using content analysis (2016)Advertising as Information (1974)Breaking Free from Product Marketing (1977)Strategic Management and Marketing in the Service Sector (1984)Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence (1988)SERVQUAL: A multiple-Item Scale for measuring consumer perceptions of service quality (1988)The Behavioral Consequences of Service Quality (1996)Case Research in Marketing: Opportunities, Problems, and a Process (1985)Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods (1986)Focus Groups: A Practical Guide for Applied Research (1989)The methodology of Focus Groups: the importance of interaction between research participants (1994)Focus Groups in Social Research (2001)The qualitative research interview (2006)The Presentation of Self in Everyday Life. (1956)Efficient Capital Markets: A Review of Theory and Empirical Work (1970)EFFICIENT CAPITAL MARKETS: A REVIEW OF THEORY AND EMPIRICAL WORK* (1970)Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation (2014)The sharing economy: Why people participate in collaborative consumption (2015)How Many Interviews Are Enough? (2005)Three Approaches to Qualitative Content Analysis (2005)Purposeful Sampling for Qualitative Data Collection and Analysis in Mixed Method Implementation Research (2013)Mixed Methods Research: A Research Paradigm Whose Time Has Come (2004)Document Analysis as a Qualitative Research Method (2009)The case study approach (2011)A framework for institutional adoption and implementation of blended learning in higher education (2012)Hiring as Cultural Matching (2012)A General Inductive Approach for Analyzing Qualitative Evaluation Data (2006)The qualitative content analysis process (2008)
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  • 1993

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CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.
2,461 cited
  • 1977Content Analysis in Consumer Research2,310 cited
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    • 2023Developing customer engagement through communication consistency and channel coordination12 cited