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Measuring Message Credibility

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References

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1951The Influence of Source Credibility on Communication Effectiveness3,538 cited
2017Communication And Persuasion2,240 cited
2000The Limited Capacity Model of Mediated Message Processing2,150 cited
1999Goodwill: A reexamination of the construct and its measurement1,232 cited
1954Communication and persuasion1,081 cited
1986Measuring the Concept of Credibility750 cited

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1966Scales for the measurement of ethos646 cited

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