References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1997Strategic Brand Management: Building, Measuring, and Managing Brand Equity4,788 cited
• 2001Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility4,659 cited
• 1997The Company and the Product: Corporate Associations and Consumer Product Responses4,189 cited
• 1991Managing Brand Equity3,818 cited
• 2000An Examination of Selected Marketing Mix Elements and Brand Equity3,370 cited
• 2003Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies3,330 cited
• 2001Developing and validating a multidimensional consumer-based brand equity scale2,991 cited
• 2002Building Brand Community2,654 cited
• 1982Reference Group Influence on Product and Brand Purchase Decisions1,950 cited
• 1989MANAGING BRAND EQUITY1,150 cited
• 2001Corporate identity, corporate branding and corporate marketing ‐ Seeing through the fog1,108 cited
• 2001Corporate branding and corporate brand performance897 cited
• 1999Brand Management Through Narrowing the Gap Between Brand Identity and Brand Reputation858 cited
• 1994A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility