References

• 1984Case Study Research: Design and Methods82,022 cited
• 1991Case Study Research: Design and Methods39,631 cited
• 2011Twitter mood predicts the stock market5,252 cited
• 2007Protecting Organization Reputations During a Crisis: The Development and Application of Situational Crisis Communication Theory3,341 cited
• 2002Building Brand Community2,661 cited
• 2012Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing2,178 cited
• 2011We’re all connected: The power of the social media ecosystem1,701 cited
• 2013Emotions and Information Diffusion in Social Media—Sentiment of Microblogs and Sharing Behavior1,620 cited
• 2001An empirical analysis of the antecedents of electronic commerce service continuance1,461 cited
• 2009Engaging stakeholders through social networking: How nonprofit organizations are using Facebook1,207 cited
• 2005Religiosity in the Abandoned Apple Newton Brand Community1,027 cited
• 2012The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty977 cited
• 2013Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM958 cited
• 2013Social media competitive analysis and text mining: A case study in the pizza industry