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Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam
16 references·8 citing·41 second hop
Brand personality appeal, brand relationship quality and WOM transmission: a study of consumer markets in Vietnam (2015)Brand personality appeal, brand relations…From the Editors: Common method variance in international business research (2010)From the Editors: Common meth…Predicting and Changing Behavior: The Reasoned Action Approach (2009)Predicting and Changing Behav…Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site (2009)Effects of Word-of-Mouth vers…Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Brand Experience: What Is It?…When Good Brands Do Bad (2004)When Good Brands Do BadCommon method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Common method biases in behav…Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)Consumers and Their Brands: D…Brand Equity as a Signaling Phenomenon (1998)Brand Equity as a Signaling P…Sampling in qualitative research. Purposeful and theoretical sampling; merging or clear boundaries? (1997)Sampling in qualitative resea…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)CONDUCTING INTERORGANIZATIONA…Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Conceptualizing, Measuring, a…The use of lisrel in validating marketing constructs (1991)The use of lisrel in validati…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context (1989)An Empirical Examination of t…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Evaluating Structural Equatio…The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior (2024)The Role of Product Visual Ap…Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty? (2022)Idol Worship: How Does It Inf…Examining the effects of Facebook’s personalized advertisements on brand love (2022)Examining the effects of Face…Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex (2021)Understanding the ties betwee…The Role of Brand and Fan Personalities in Building Fan-Brand Relationships (2021)The Role of Brand and Fan Per…Brand personality appeal in retailing: Comparing fashion- and grocery retailing (2021)Brand personality appeal in r…Evaluation of brand relationship quality using formative index: a novel measurement approach (2019)Evaluation of brand relations…Story of Aaker’s brand personality scale criticism (2018)Story of Aaker’s brand person…Self-Reports in Organizational Research: Problems and Prospects (1986)Accounting for common method variance in cross-sectional research designs. 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References

  • 1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
  • 2003Common method biases in behavioral research: A critical review of the literature and recommended remedies.81,863 cited
  • 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
  • 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research7,540 cited
  • 2009Predicting and Changing Behavior: The Reasoned Action Approach5,813 cited
  • 1997Dimensions of Brand Personality5,056 cited
  • 2009Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?4,414 cited
  • 2010From the Editors: Common method variance in international business research3,363 cited
  • 1993CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS.2,461 cited
  • 2009Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site2,453 cited
  • 1997Sampling in qualitative research. Purposeful and theoretical sampling; merging or clear boundaries?2,402 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context2,191 cited
  • 1998Brand Equity as a Signaling Phenomenon1,968 cited
  • 1991The use of lisrel in validating marketing constructs

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1,864 cited
  • 2004When Good Brands Do Bad1,552 cited
  • 1989An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context1,310 cited
  • Cited by

    • 2021Brand personality appeal in retailing: Comparing fashion- and grocery retailing26 cited
    • 2018Story of Aaker’s brand personality scale criticism23 cited
    • 2021Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex20 cited
    • 2022Idol Worship: How Does It Influence Fan Consumers’ Brand Loyalty?20 cited
    • 2019Evaluation of brand relationship quality using formative index: a novel measurement approach17 cited
    • 2022Examining the effects of Facebook’s personalized advertisements on brand love11 cited
    • 2024The Role of Product Visual Appeal and Sale Promotion Program on Consumer Impulsive Buying Behavior10 cited
    • 2021The Role of Brand and Fan Personalities in Building Fan-Brand Relationships10 cited